Guest post contributed by SEO freelancer Ryan Chaffin. This is Part 3 of a three-part series on The Power of Social Media. Read Part 1, The Power of Local Search Marketing, and Part 2, The Power of Long-Tail Keyword Phrases.
Social Media: The Power of Consistent Activity
Photo Credit: Ivan Walsh (flickr)
Blogging is a powerful tool for social media marketing. It is also a relatively easy process that a website of any size can incorporate into its marketing strategy. Blogging has also become increasingly powerful in the last couple of days since Google’s recent SEO changes.
Is a Lively Blog More Interesting to Google?
It has been rumored about that Google has changed their algorithms to favor sites that consistently show activity. This means there is a serious potential for ratings boosts for any websites that provide consistent activity with social media marketing efforts such as blogging. So whether you are a huge company looking to target keywords such as “hire truck drivers“ on a nationwide campaign or you are a small company who only provides local services and want to target something like “home renovations Toronto” (as discussed in part 2 of this series), this change could affect your website’s rankings for good or for bad depending upon your consistency of activity.
— Ryan Chaffin
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BlogEngage
Are Your Comments Bringing in Traffic, or Not?
turn here by davemarmot, on Flickr
I am a member of the ProBlogger.com forum, and we get newsletters every so often. In today’s newsletter, something caught my eye:
Have you noticed, due in part to the big CommentLuv/Famous Bloggers contest, that commenting is like, on hyper-drive lately? It seems that commenting has become (almost) as important as blogging – or even moreso!
Naturally, I was intrigued by the words “challenge” and “campaign” so I clicked through to the forum and read about it. What we’re doing over there is spending 30 days actually TRACKING our comments to see what kind of traffic is coming through. This isn’t really about increasing commenting. It’s about measuring the effectiveness of commenting in terms of traffic. You don’t want to waste time on something that doesn’t work; yet, you don’t want to miss out on a good source of traffic (if it even is a good source of traffic… for you).
Read the Rest
— Tia Peterson
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