6 Ways to Get More Paying Clients with Your Blog

March 27, 2010

in Business, Tech

How do you turn blog visitors into paying clients? Although we are moving away from using terms like marketing and client and moving toward relationship building and making connections, you are still in business to make money from those connections and relationships, right? Your blog can actually help you do that, despite what you may be hearing about it.

If you are starting to worry about whether your blog is helping your business, read on for 6 easy ways you can turn your blog into a valuable, profitable tool for your business.

Butterfly Bokeh Vapor Trail

Photo Credit: Hadassah28 (flickr)

1. Describe Your Services in a Prominent Place

You should create pages that talk about you and about your work (for a crystal clear example, take a look at Chris Brogan’s blog). Always be sure to include an About page. Then, use additional pages for the main services you offer (it’s best if you can group them into 2-4 pages). Be specific about these services (don’t use cheeky or clever titles, just be direct). For example, if you are a real estate agent, your services pages could be titled “Sell Your Home” “Buy a New Home” or “Relocation Assistance.” If you are a salon and spa club owner, your pages could be called “Massage Therapy” “Salon Services” and “Club Membership,” for example.

Create categories that have the same titles as your service pages, and be sure to organize your posts using these categories.

2. Talk About Your Clients

Check out a great example of how you can make this work: Karrie Kohlhaas of ThoughtShot Consulting talks about the Client Launch Party for one of her clients.

Your potential clients want to know you before they hire you (usually), so talk about what’s going on with your business. This is your opportunity to showcase work you’ve done for someone else. Whenever possible, appeal to people on a human, emotional level – try talking about a particularly challenging case or ask a client if you can share their story.

3. Make It Easy to Contact You

Your contact information should be plainly visible either on a Contact page or at the top of your sidebar. Always include your email address in additional to a form people can fill out and submit online. If you are a local service provider, you should always include a phone number.

4. Write for Your Clients, Not Your Colleagues

Darren Rowse of ProBlogger.net talks about this at length in his post, 9 Tips for Creating More Small Business Blogging Ideas. Check it out!

If you are a massage therapist, focus your content on massage therapy, not on how your Twitter account is going. If you operate a children’s advocacy program, talk about that, not about Facebook. If you are a carpenter, talk about your latest projects and how great you are at being on time and under budget, rather than about how other carpenters can set up a social bookmarking account.

The more content you have that revolves around your services, the more likely it is that people will find you in search engines when looking for your services in their area.

5. Don’t Just Link to Your Website, Integrate It

Your blog is likely to attract many more visitors than a static website, especially if your content is great and you promote your blog well.

Integrate your blog into your website or vice versa. Keep whichever URL currently has more traffic and links, and then move the other to that one. For example, if your website has been around for 12 years and gets 300 unique visitors a day, and your blog is 6 months old and gets 5 visitors a day, move your blog to your website to leverage the existing traffic.

When you connect your blog and website with just a link, you take the chance that people aren’t going to click it just because you tell them to.

6. Be Open for Business

Are you looking for business? Really? Can you tell that by browsing your blog?

It’s OK to use language like “Work with Me” and “Hire Me.” Trust me, it will not offend people who are actually looking for someone to hire or work with. It may come off as pushy to the casual reader, but that’s not your target visitor.

If you’re not looking to get clients from your blog, leave that out. But if you are, be sure to include something like that. It will make a difference, and you’ll notice that page getting visits because people will want to know how to hire you/work with you.

Your Turn

What works for you? Is your blog working for you or is it starting to feel like a waste of time? Lemme know! :)

seospidy@Internet marketing August 10, 2010 at 4:58 am

Awesome post thanks for sharing interesting points nice presentation.

bryll terrence | palm beach condo April 8, 2010 at 8:12 pm

nice blog, you make a good idea on how we can start a new business. it really helps us.thank you.
.-= bryll terrence | palm beach condo´s last blog ..Palm Beach Condo In-Town Oceanfront Building =-.

Tia Peterson April 8, 2010 at 8:20 pm

No problem, Bryll. Thanks for your comment!

Jeff Mello March 29, 2010 at 11:30 pm

Tia,

Great blog! I enjoy your writing and you are so informative! THX for the tremendous information you provide here.

Tia Peterson March 30, 2010 at 11:26 am

Hi Jeff! Thanks. I’m glad you are getting something out of it. ;)

Tia Peterson March 29, 2010 at 5:15 pm

Hi Urs!

1. I do believe culture plays into this a lot. I think U.S. investment firms and lawyers are screaming hire me all of the time, they just might not use the term “hire.” But the approach is definitely not (and I don’t believe it can be) very soft sell anymore, because the attention deficit risk is just too high. At the very least, a company or individual needs to make it clear how to hire them, if they ever want people to do that.

The reason I say this is because if you are constantly putting out free traffic bait, more people are going to come for the free stuff than are coming to invest in your product. If you don’t show them that it is an option by placing it prominently, I don’t think they’re going to dig around for it. Maybe… but it’s not a chance I would suggest taking.

2. Yes, this is primarily for solo entrepreneurs and individuals, as that’s my primary readership and certainly my primary client base.

Thanks for your thought-provoking comments! So glad we are connecting.
.-= Tia Peterson´s last blog ..5 Blogging Tips Good Enough to Eat =-.

Urs E. Gattiker - @ComMetrics March 29, 2010 at 2:52 am

Tia

This is an interesting post. I believe reading your post you are talking primarily about the self-employed professional or possibly a micro-business (less than 10 full-time employees)?

I am not sure if with a business or as investment adviser or law firm I want to put down hire me.

It is probably also a cultural issue, what may come across as being too brash may be perfectly all right in the US.

With our blog at http://ComMetrics.com we have two things (see right column)

a) Sign-up for ONE of our products for free, AND
b) About us – explaining what we offer and what it means for clients.

I think it is probably similar to what you are suggesting just a bit less brash… but at the end of the day all that matters is if it works and lets your cash register ring.

Tia, thanks for this blog post — got me thinking.

Randy Pena March 27, 2010 at 12:00 pm

A friend of mine just emailed me one of your articles from a while back. I read that one a few more. Really enjoy your blog. Thanks

Tia Peterson April 1, 2010 at 11:54 am

Thanks, Randy! And thanks for getting back to me via email. ;-) Cheers, Tia

Ben Waugh March 27, 2010 at 11:52 am

Can you tell me who did your layout? I’ve been looking for one kind of like yours. Thank you.

Tia Peterson April 1, 2010 at 11:55 am

Hi Ben. This is a Woo Themes layout – Canvas. You can check out more Woo Themes using http://bizchickblogs.com/woothemes (affiliate link). Cheers, Tia

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