10 Tips for Effective Marketing on StumbleUpon!

in Business

Guest post contributed by James Adams, a full time writer working for Cartridge Save.

StumbleUpon has carved out a growing niche of devotees and casual users large enough to draw attention from marketers both big and small. These 10 tips will give you a competitive edge in getting your message out to StumbleUpon users.

Stumbleupon Icon

1. Get Involved:

StumbleUpon is a community, so be communal! Join groups, post reviews, subscribe to fellow stumbler’s links, produce a great profile and keep it updated. In short, make lots of friends, and those friends will spread the word about you, much like with other social networking communities. Invite other friends to meet you at SU, too.

2. Send a Variety of Links to your Friends:

Like with Twitter, don’t always talk about yourself. On StumbleUpon, send your friends cool links you’ve come across, and drop your own links in the mix at a rate of about 5% to 10%, or perhaps 1 or 2 times per week. Build a reputation as a sender of helpful, interesting links and the occasional links to your sites will have good credibility.

3. Use the StumbleUpon Toolbar:

For starters, this will familiarize you with the community and how it functions, and your intuitive marketing efforts will be much more effective. Secondly, it will demonstrate your commitment to the community and naturally lead to gaining more friends and more interest in what you have to offer. Similarly to #1, be an insider. All communities are leery of outsiders.

4. Speak Well of StumbleUpon:

Committed Stumblers are devoted to SU, and when you say things about it that are nice and natural, and both are important, Stumblers will naturally look with greater favor upon everything you say or send. That’s human nature. Tap into it and you will succeed.

5. Stumble the Goods:

Link to the specific pages of a site you want to share, not the homepage. Stumblers don’t like digging around on a site to find what you are referencing any more than you do.

6. Use StumbleUpon to Interest, Not Sell:

A soft-sell approach is the only way to go, since the SU community doesn’t like to be marketed to. This is one of the foundational principles of combining marketing with social networking. However, Stumblers enjoy hearing about intriguing sites that offer value to them in one way or another. Mention your “stuff” and its benefits in a conversational way, never asking for a sale. This is not traditional selling! No one will be turned off, and those who are interested will seek your site to learn more, and possibly convert to customer status.

7. Build SU-Savvy Sites:

This follows from the point above. Create a site just for your SU community that is rich in value-laden content related to your products and services, which should certainly be available, but in a low-hype context. Create the image on the site that its purpose is to serve the SU community with helpful information and some products/services that will be of great value.

8. Don’t Go Automated:

Automated tools may create short-term success, but since they are forbidden by StumbleUpon, if you are discovered, you may be banned or your sites dropped. SU is set up to be organic. Sites promising to deliver SU traffic to you are likely bogus, or will shortly be banned, too. It’s better for your reputation and long-term success to Stumble by the rules.

9. Be Respectful of Tags:

Tags are used to indicate areas of interest. Don’t shoe-horn your “stuff” into tag-areas where it doesn’t fit. That won’t play well, and will harm your reputation. If you’ve got a product that offers value to a large segment of people, there will be tags appropriate to it. You won’t have to manufacture connections.

10. Offer More:

Place RSS subscription buttons before and after your content, and some casual readers will become regulars and the relationship will broaden, and possibly deepen, with sales resulting.

Like with all social networking sites, getting involved is the key to understanding the culture and succeeding within it. These tips will get you started, and soon you’ll be stumbling upon your own keys to success.

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Leave a Comment


{ 24 comments… read them below or add one }

Alan Rutherford August 26, 2011 at 9:51 am

Hi James:

Thank you so much for this valuable information. I am totally new to social networking and I am not really good at marketing myself. Art is what life is all about for me and I have seen some incredible stuff on stumble upon. I will now start commenting on other peoples posts as I realize this is the right thing to do. For those of you who have stumbled across my work on S U thank you for taking a look and once again thank you James for a fabulous article.


Alan Rutherford

TJ McDowell@Photography Education September 18, 2010 at 8:34 am

I tried StumbleUpon when I was first starting out with promoting my website a while back, but I didn’t see any response, so I moved on. I guess what I was really lacking was building relationships with other Stumblers.

seospidy@Internet marketing August 10, 2010 at 4:05 am

Thanks for sharing great tips for effective marketing on stumbleUpon. 🙂

Daniel Sharkov@Marketing product reviews June 28, 2010 at 5:39 am

Having read so many articles on how to utilize Stumbleupon’s potential to the max, I’m yet to achieve good results. I registered for an account a month or two ago, but I wasn’t able to get much traffic out of that site. It seems that engagement is the most important aspect. Will have to be more active there. Thanks for the tips, hope they work well.

Blogging for Profit June 15, 2010 at 11:53 am

Wow! I was inspired by this. I mean, I am not really fun of communicating people through social media and I used to communicate them through emails.

But I will try my very best to familiarize some operations in some social media sites like stumbleupon, facebook and twitter.

– Felix Albutra
My recent post How Bloggers Evolve into an Online Entrepreneur?

Udegbunam Chukwudi@Make Money Online May 30, 2010 at 6:34 am

This post reminded of the fact that Stumbleupon was one of my major sources of consistent traffic when I was starting out.

Maybe it’s about time, I jumped back on again hopefully I will be getting even better results. Tip 2 is something a friend is constantly doing. He keeps sending me links to his own blog posts and I really don’t appreciate that @ all cos I have in my rss reader already.
.-= Udegbunam Chukwudi@Make Money Online´s last blog ..Make Your Blog 10x Faster With W3 Total Cache Plug-in =-.

s3solutions May 28, 2010 at 2:30 am

Although I am currently using StumbleUpon for websurfing but this list of tips is great.
Thanks for gathering and sharing this.
My recent post Response cached until Fri 28 @ 15:04 GMT (Refreshes in 11.62 Hours)

Dev | Technshare May 23, 2010 at 8:04 pm

Great tips James. StumbleUpon is one my great traffic sources.
Thanks for sharing this great post. !
one question!
Not a single visitor from stumbleupon stay more than 1min and even don't turn into returning visitors! Why?

bizchickblogs May 24, 2010 at 4:08 pm

I can answer that – First, Stumble's very framework doesn't really support we bloggers. It's set up for fast stumbling, which is what most of your visitors are doing.

Try placing a very, very large engaging image at the top of whatever you are posting to StumbleUpon. You have to make it interesting enough to stop a stumbler in their massive efforts to tons of stumbles to their belt (which was some of the BAD advice being given out about Stumble when it was first launched). And make sure to categorize it properly.

I think I am going to write a post on whether or not we should "write" for StumbleUpon traffic at all.

WebTechWise - Omer May 14, 2010 at 4:35 am

SU is a great source of traffic for me for a while now and I also stumble upon some great new blogs there.
Still learning how to use it, and your post is definitely a clear guide. Thanks!
My recent post How to detect wordpress and wordpress plugins

Shiva May 12, 2010 at 7:07 am

I really have not been quit that good at stumbling. After reading your post I have got a hazy idea, I will certainly put that into use. I hope so I get back some traffic from SU
My recent post PliablePress Chameleon : Worthy Thesis Alternative with Discount

Noah Rainey May 12, 2010 at 2:00 am

Thanks, umm… BizzChick. Great post. I think one of the main reasons I don't get a lot of traffic through StubleUpon is because I don't take the time to get involved with the community. It's something It's which I need to work on. Again thanks :)!
My recent post ThemeSheep – 3 New Upcoming Themes – Sunday May 9-10, 2010

benwaynet May 12, 2010 at 1:25 am

used to use stumbleupon alot more. But it seems like the group I stumbled with fizzled out and my traffic and submitted sites dropped, so I reduced my stumbling.

Maybe I'll have to start up again, getting my post in the SU system is the hardest part to start.
My recent post Top list – April

Kharim May 11, 2010 at 8:57 pm

StumbleUpon is great. It has brought me alot of traffic. It is in my top 5 refers
My recent post What Is Your Purpose For Blogging?

mark May 11, 2010 at 6:46 pm

Hi James,

I can’t say that I have used StumbleUpon as much as I would like. It is a fun tool, and there are tons of people there who make great suggestions. It has helped a little with traffic, which is nice, but I tend to spend too much time with it some days.

Just my two cents… Have a great evening!
.-= mark´s last blog ..Iron Man, Backgammon, and You =-.

lawmacs May 11, 2010 at 5:29 pm

ten wonderful tips to follow the ones i have not used i will give a try stumbleupon is one of my favourite sites
My recent post How To Make Phone Calls From Your Computer

Jimi Jones May 11, 2010 at 7:46 pm

Thanks for these nice tips. I got away from Stumbling, must return to the action and apply some of these. I never saw much traffic from SU in the past, but I more than likely didn't put enough into the strategy. 😉 Been some time now, so this will be a refreshing return.
My recent post IMAutomator – A Social Bookmarking Tool That Delivers

Jennifer Brown Banks May 11, 2010 at 6:51 pm

This was a very useful piece with a lot of timely, promotional tips. Thanks for sharing!

John Paul May 11, 2010 at 6:21 pm

I need to get more involved with SU.

The benefits are huge traffic when you do, but what type of traffic, and is it the traffic you want?

bizchickblogs May 11, 2010 at 9:02 pm

I noticed that traffic was really big a few years ago. You can get a nice amount of traffic – my SU traffic is right up there with Twitter – but I don't think the traffic is as good.

But then again, there is a strategy to it and I certainly haven't been putting much strategy in my SU usage. I will now, though.
My recent post 10 Tips for Effective Marketing on StumbleUpon!

bizchickblogs May 11, 2010 at 4:55 pm

I would add also: IMAGES. Stumbling is about moving through rather quickly, sometimes. Having a particularly graphic header (which I lack) will help get more thumbs up's, as well as putting images in your posts.

Maybe this is why those Food Blogs get such high visibility in Stumble… everyone loves to look at food!

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