Update: I have been bizzzzzzy! In a couple of days I’ll update you guys on the blogs I’ve been working on for clients. It’s been keeping me pretty tied up. PLUS, I just launched a brand new side business called Tucson For Sale By Owner, which I’m very excited about as it allows me to put both feet in my favorite worlds: real estate and Internet.
A few weeks ago I decided to start a new series, since the Common Sense Blogging series is almost over. Two Cents Tuesdays. I’m actually going to be timing myself; I’d like to keep the posts short and sweet and get them out in ten minutes or less. As you know, I am never at a loss for words, so that’s going to be quite a challenge!
Two Cents Tuesday: Is Video the Key to Success?
Take a look around my blog. What is missing?
V-I-D-E-O, V-I-D-E-O, V-I-D-E-O and Bingo was his name-o.
Photo Credit: B Uncie (flickr)
Yes, Video is missing. I do not record videos. I have a couple of times, and it makes me want to vomit. I really do not like to look at myself on video. My skin goes all green looking and I’d have to layer on tons of makeup just to look like my normal self, which is almost always makeup-free.
Take a picture of me any day! I LOVE taking pictures. I do not like video.
Why am I saying all of this? Well, because, it seems like I’m neglecting a huge, powerful way to really connect with readers. Not only that, YouTube is the 2nd largest search engine in the WORLD. To add to that, BizChickBlogs is about bringing you the tools and skills you need to become successful at blogging.
Two Shining Examples
Check out this video recorded by Kim Roach (I would have embedded it if I could). She’s an internet marketer who recently just recorded her first live video and she talks to her audience about why she feels it’s important.
Many of you know Chris Brogan. I happen to really like his video style. This, as with the Kim Roach example above, is not over-produced. The lighting is not perfect. The recording environment is so-so. In a way, the “fancy” stuff is so downplayed that you as a viewer are forced to just listen and understand what they’re saying.
To answer my own question, no, I don’t think video is necessarily the key to success at blogging. I do, however, think it makes a world of difference.
- Videos of the blogger, either capturing just a voice, or capturing the blogger’s face and emotions, helps readers connect with the blogger and also invokes a feeling of trust.
- Video is moving picture. In the same way that television and the Silver Screen has captured audiences worldwide, it is simply an amazing way to “say” what you mean to say without saying it.
- Like Kim Roach mentioned in her blog post linked to above, for some of us, recording a personal video forces us to break out of our comfort zones.
And perhaps this is the message that’s the most essential: to achieve success greater than what you have experienced up to this point, you must learn to push the boundaries. If video is a boundary, it must be pushed. For me, this pushes me out of my comfort zone but perhaps that is essential to continued growth.
What’s Your Two Cents Worth?
Thoughts? Do you use video? If so, link to where your video is here so we can see some great examples to follow.
About Tia Peterson
