- Image via Wikipedia
We’ve all seen them. The sad, lonely, soulless remains of dried up blogs, dangling from corporate websites and those of consultants who’ve given up the dream.
For whatever reason, those blogs just didn’t do it for them, huh? I have been “there” more than once, so I can relate. People get busy. Or the ROI isn’t enough. Or the topic just isn’t cutting it. Or you just don’t feel like blogging anymore. Or your boss says social media and the Internet is just a fad and it’ll pass.
I get all of those reasons and can completely empathize. But there are just as many great reasons not to give up on your blog yet. And you can even resuscitate a dying blog, and bring it back to life.
6 Great Reasons Not to Give Up On Your Blog
#1 Domains are like wine: they get better with age
Domain age is one of the factors search engines consider when determining authority. Yes, search engines are agists – like the best of us. 
. Don’t let your initial efforts go wasted! Try posting some new content and utilize the fact that your domain has been around awhile, probably collecting dust and back links while you were away.
#2 Rather than stop altogether, just slow down.
Look, even if you are posting once a month, that’s still something. And if you are in a targeted niche, that’s probably often enough for you to continue to get notice from search engines.
#3 You need a blog
I’ll just come right out and say it: most of you reading this need a blog! For many, many reasons. One obvious reason is to show that you actually know what you’re talking about – to give yourself some credibility. Professionals, consultants, experts, gurus – a dime a dozen. What separates one from the other is the ability to prove themselves enough to make someone want to reach out and connect.
A less obvious reason is that a blog can help anchor all of your online activity. It’s a place to house all of your links and content, and a place people can come to find out more. Sure, you can try doing that with a static, unchanging website but you won’t create repeat visitors that way. Why? Because they’ve already seen it! On the other hand, a good blog is fresh and constantly changing.
#4 You need to connect
Continuing with the point made in #3, you need a blog to connect with people! It might not happen overnight, but it will happen. Blogging is not some trend that the “young kids” are doing. If you’re the kind of person who says, “I want to sell my services online” or “I want to put together a monthly teleclass” or something similar, you can create a loyal following with a good blog.
#5 Your blog will help you push yourself
- Image by A Continuous Lean via Flickr
Have you ever read Fast Company cover to cover, turned green with envy, and become incredibly motivated at the same time? I have. Every month. One of the common threads among all of the standout individuals and companies featured in Fast Company every month is that they are always pushing themselves. Always innovating. Always creating and recreating.
If keeping up with a blog is challenging, push yourself! You know that it’s important, otherwise you wouldn’t be here reading this right now. And you probably sense the urgency, so demand more of yourself now. Some people play Sudoku to exercise their brains – maybe a blog is your Sudoku. Do what it takes to start pushing yourself to work a little harder to achieve something that might be just a little out of reach.
Hang in there!
Ugh! If you feel like giving up, you’re certainly in familiar territory. And guess what? Some ideas are totally worth flushing. But my guess is that you will only grow from the experience when you push yourself to not give up.
Have you ever wanted to give up on your blog? Have you actually torched one? Or (like me) do you have a few dangling out there waiting for a revival? lol Let me know.
About Tia Peterson
