Internet Paparazzi: The 4 Best Ways to Catch Their Attention

in Tech

And now, for some comic relief from Lady Gaga (hint: not kid friendly; not that kids would be watching this. But that’s my general disclaimer.) Fun Fact: Lady Gaga was named #1 on Fast Company‘s list of The 100 Most Creative People in Business (June 2010). Go Gaga!!!!! Chicks rule.

Who Are the Internet Paparazzi?

Internet Paparazzi are people – many of them are bloggers and social media addicts – who make it their business to tell everyone about your business. IF you can catch their attention.

These paparazzi are different than the Hollywood kind (or the notoriously scandalous UK paparazzi). These people are fantastic. They are social mouths. They spread the word. And they might spread YOUR word. IF you can catch their attention.

Here’s how.

#1: Use social media already.

I’d say it’s about time to get off the high horse and figure out how to make social media like YouTube (video), Flickr (artwork), (music), and, well – your very own blog – work for you. Don’t be like a prescriptive linguist – pretending that holding onto ways of the past preserves your dignity. It might, but it also makes you obsolete. This isn’t the time to do that.

#2: Be visible.

The #1 law of blog commenting that I wrote is about visibility. No one can spread your message if they can’t see it. Maybe you don’t have cool videos, photos, or music to share. That’s OK. You can be just as visible by commenting on other people’s blogs, especially those with CommentLuv enabled. Also try press releases and solid (not shabby) article marketing, and try avenues such as HubPages and Squidoo.

For those of you who are just out of the gate or haven’t even launched yet, this post from on blog promotion is for you.

#3: Choose social channels appropriately.

Part of understanding your target market is understanding how they prefer to receive information. Market Research. There are differences – however subtle – in the Facebook crowd and the Twitter crowd and the YouTube crowd and the StumbleUpon crowd. It behooves you to spend time in all of the various channels, doing some testing. A book review that I did that included a list of 50 Questions to Ask Yourself has received over 30,000 views in StumbleUpon, with no less than 500 views per day, and with two days that reached over 10,000 views (one reached 17,000 views).

I would have NEVER thought something like that would be so interesting to people and I wasn’t even the one who submitted it. The post had successfully caught the attention of a member of the Internet paparazzi who saw it come through Twitter. (In case you don’t know, the more people that “like” a URL in Stumble, the more views it will receive). I already know that StumbleUpon isn’t a good channel for BizChickBlogs, but now I know it can be a good channel for book reviews and inspiring material.

#4: Produce something great.

This is not to say that what you produce every day isn’t good. It is. But you have to go over and above sometimes, especially if you want something to go viral and you want to catch the attention of people who will tell other people about you. There’s a reason for the phrase “blood, sweat, and tears.” Sometimes it takes just that to make something awesome.

It took John from quite awhile to come up with 100 Ways to Write a Better Blog Post, but it turned out amazingly. If you haven’t read it, go by, read it, leave a comment, Stumble it, etc. It’s a fantastic list – and what’s more – he didn’t hide it behind a $47 ebook. So thank him for that.

There are more ways than these.

There are more ways than these, and of course, within each point there are about 100 ways to execute it. The farther you stretch yourself, the more you put into it, the more it costs you, the more you will see good things come from it. Going back to that 50 questions list above, do you know how many times I thought, Okay, I’ll make it 30 questions…no, 35. Okay, 40. But I knew that 50 would have a greater impact so I really pushed myself to come up with 50 good ones, even though I definitely wanted to quit while I was ahead.

Good luck. And when you reach Internet fame, you better come back and let me know!

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{ 27 comments… read them below or add one }

Remco de Vries@online marketing September 23, 2010 at 12:29 am

There are lots paparazzi making blog commenting just to catch the attention of other blogger. This is one way of an internet marketing business which could be learn in an online marketing coaching that provide you satisfaction on this field.

seospidy@Internet marketing August 10, 2010 at 3:14 am

very interesting post I think if i can hire or try my best to become dedicated internet paparazzi works best for my commercial online business. πŸ™‚

Kathy@Kathy Blogger August 3, 2010 at 4:38 am

Pretty much every blogger has the potential to become an internet paparazzi even if they aren’t already one. You are one yourself Tia. Look how you introduced people to the blog posts on other blogs that you mentioned here.

People really do appreciate it when you share really good stuff with them.

Paul Tech July 10, 2010 at 9:19 pm

Lady Gaga is an extremely talented artiste, she churns out hits easily and knows how to grab attention.

I agree we have to use social media already. There is no reason for average Joes like us not to embrace social networks if Obama who already gets enough exposure from the media, favors Twitter as an outlet to get his message across.

kathcom July 8, 2010 at 3:29 pm

Thanks for reminding me that I need to get my head in the game if I want the chance to have anyone read my writing.

Melissa July 8, 2010 at 1:00 pm

I like Lady Gaga! A lot of people I know say she’s too weird and her videos are wayyy out there, but that’s the point! That’s what makes her famous.

And thank you for linking to the 100 ways for a better blog post. It’s always good to read what other people are doing because they can have that one idea that might take your work to the next level. Thanks!

Tia Peterson July 8, 2010 at 2:02 pm

You’re welcome. I hope you like that post!

JohnFTM July 8, 2010 at 1:52 pm

Speaking of Lady Gaga, she’s a pretty good example of how to get attention by throwing a little outrageous into the mix. Don’t knock it till you try it. ^_^ Thanks for the mention, Tia, and the good advice.

Tia Peterson July 8, 2010 at 2:03 pm

I wrote this yesterday on my Facebook profile since most people were more interested in Lady Gaga than in what the post was talking about:

“what’s most hilarious is that this post has very little to do with Lady Gaga. It’s a good example of how she hijacks everything just by mentioning her name!!!!!! :)”

Sherryl Perry July 8, 2010 at 10:43 am

Love your creative use of including Lady Gaga’s video on paparazzi and thanks for the heads-up on I’m following them on Twitter now and I’ll catch up on some of their posts.

Tia Peterson July 8, 2010 at 2:00 pm

Oh good! You’ll like Francisco at Social Mouths. Very informative and spot on. No fluff.

ashok July 8, 2010 at 7:25 am

I’m not sure about who’s paparazzi online and who isn’t. I can say this about my own experiences: very, very few times have people spontaneously linked to me despite my visibility and using different types of media online (a major reason why I enjoy commenting here is that you did link to me, tyvm).

But there have been a few times where I’ll be friends with someone who has real influence online – say, a Facebook page with 3000 or so friends – and I’ll have something of direct interest to them, and they’ll share it. I don’t know that’s “paparazzi,” unless some celebrities have a favorite photographer or two that are more popular than they are.

None of this is to be negative: your post is terrific. But in terms of coming up with a concrete promotion plan, I’m wondering about some more specifics.

Tia Peterson July 8, 2010 at 1:59 pm

That’s the thing. I don’t know that you can be specific with a promotion plan for this. I think you just have to be positioned well. It’s about putting out good, interesting content in the right places. It will get picked up.

ashok July 11, 2010 at 12:08 pm

Point taken: I have something like a rudimentary promotion plan that depends less on places right now, more on people. But I am putting stuff in places, esp. social bookmarking type sites, to see what happens.

Thanks for the input!

Joseph Archibald July 8, 2010 at 1:46 am

Febap, you say that you are not an avid fan of celebrities – but Tia is a celebrity! She is for me anyhow, and that’s why I am known to comment on a single Tia Peterson post 4 times – all within a week.

Tia my dear Mz Peterson, what does “behooven” mean? I suspect its got something to do with taking your feet off…?

Agree with Gera, nice looking style your blog has taken on. And as I said to you on FB, the pink simply finishes it off nicely!

Febap Liew | Making Money Online Today July 8, 2010 at 1:54 am

lol.. i don’t really see her as a celebrity.. more of a motivator and an influential πŸ˜‰
anyway, good for you joseph.
keep up the good work =)

Tia Peterson July 8, 2010 at 1:57 pm

Jo – to say “it behooves you” means that “you really should” or “it’s for your own good” or “you best be doin this.”

LOL πŸ™‚

Joseph Archibald July 8, 2010 at 5:07 pm

Oh, so I must have been thinking about “de-hoof”?

And I behoooove to say to you thanks a lot for the post on FaceBook re how to integrate a blog with FB. It all makes so much sense now, even to a FaceBook Twit such as myself, Tweet Tweet!

Febap Liew | Making Money Online Today July 7, 2010 at 6:03 pm

well not really a fan of Lady Gaga *cough cough* but i do congratulate her achievements and success.
hey tia,
nice roundup. i do agree with the fact that working over the internet and apparently making money online today takes a great deal of exposure.
above it all, i believe that not giving up is the most crucial part of all. just as you mentioned you could have easily went from 50 to 30.. well 30 seems like a huge amount of listed points but 50 makes it even better ( provided that its solid values that is =P ). people will thank you for that and it will be worth the effort.
apparently as human, i tend to have this ‘slack-off’ syndrome. i tell myself to write something with 30 points but may at times end up going for 20 . haha lol ..
i guess i ought to buckle up..
cheers tia
keep up the good work.

Tia Peterson July 7, 2010 at 10:17 pm

How can you not be a fan of Lady Gaga!!??

Just kidding.

It definitely pays off to go the extra mile, I’ve found.

Febap Liew | Making Money Online Today July 8, 2010 at 12:04 am

haha .. i have never been an avid fan of any celebrities.. i listen because they sound nice but never really went on and chase about them personally =P
yes it does, but often i know how many tend to be lazy ( to a point even i myself too πŸ˜› )
but as u say, a little effort goes a long way and it will definitely take you to stardom.
have a nice day.

Gera @ Sweets Foods Blog July 7, 2010 at 5:46 pm

Tia I like your new layout of 3 columns!
Nice distinction about Internet Paparazzi and the Hollywood ones, very interesting concepts!

When some post going viral is amazing! Proud to be a little part who fired the avalanche πŸ™‚

Influencers can boost your person and blog in an important way, doing a correct social networking.



Tia Peterson July 7, 2010 at 10:15 pm

Thanks, Gera! Yes, you played a very big part in that post becoming so popular. πŸ™‚ I owe you one!

Shelly July 7, 2010 at 3:22 pm

Great post Tia! I have bookmarked the 100 ways and the 50 questions for later reading. Thanks for sharing those.

Tia Peterson July 7, 2010 at 10:16 pm

You’re welcome, Shelly!

I’ll be making that blog dofollow and keywordluv soon. CommentLuv is already installed over there.

Tia Peterson July 7, 2010 at 11:58 am

You’re welcome, Francisco!

It is not easy to catch the attention of influencers; I definitely want to make that clear to everyone. But it can be done with persistence, patience, and by consistently putting out quality content.

Francisco Rosales July 7, 2010 at 11:11 am

Tia, I love the idea of getting in front of big influencers in your industry to get your message amplified. It is possible. I have seen traffic doubled…

Love the post, thanks for the link!

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