February 3, 2012

Two Cents Tuesday: What’s the Main Reason So Many Blogs Fail?

Day 6 - empty box

Photo Credit: awynhaus (flickr)

When you sit down to write a post, do you ever think about how much effort you’re putting into it? How much time do you dedicate to producing something that is meaningful, useful, funny, intriguing, silly, or thought-provoking? Do you care whether people actually like it or do you sometimes get into the mindset, “I just want some visitors and some comments, already!!!”

What about in your promotion? Ever find yourself in a rut, doing the same things over and over and getting no results, just sort of waiting for something to click?

Raise your hand if you’ve been there! I have.

Gera from Sweetsfoods.com wrote a pretty lengthy and 100% spot-on post about the social media mistakes people make and why they subsequently fail miserably. What it all comes down to is that there’s no magic blogging hat and there’s no magician who is going to come and pull out a rabbit out of it for you. You get what you give.

I understand that some people are just shy and that’s why this “blogging thing” is difficult for them. Or, some people are technically challenged or don’t know what they’re doing when it comes to the Internet.

But mostly, what it boils down to… is that this is really a question of faith. I believe that many new bloggers and jaded bloggers don’t understand how to drive engagement, feel that blogs that are lively are mysterious and unreachable, and that they will never get there, so they just don’t try. They don’t have it in them to push a little more, a little harder, or venture into unknown territory, to make it work. They want to see if it’ll work with the small amount of effort they put into it and when nothing happens, they toss the idea.

Don’t Do These Things. They Will Kill Your Blog.

You can’t say you’re “trying” this blogging thing out if you’re:

A) Not blogging (no brainer, right? Can’t tell you how many ppl I know who fall in this category)

B) Not commenting anywhere

C) Not doing any promotion using social media or social networking

D) Not linking out to other blogs

E) Thinking that one day, “it” will just happen.

How To Make Something of Your Blog

1) Start blogging, if you have stopped. Need a place to start? Head over here and learn how to blog.

2) Go out and comment on other blogs. This will help a lot.

3) Stop using Twitter and Facebook like a social bookmarking account and start networking. If you don’t know how, Twitip.com is very good for understanding how to use and maximize Twitter. For Facebook, do a Google search for Mari Smith. Or, go to www.socialmediaexaminer.com and read the plethora of information they have there.

4) Start referencing other blogs in your posts. Give your readers some depth – somewhere to go. Get connected. Show that you are connected.

5) Stop thinking that it will happen one day. Start today.

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About Tia Peterson

My name is Tia Peterson and I'm the founder of bizchickblogs.com. Feel free to drop me a line at [email protected] if you see something you like (or do not like). To keep in touch, please join our communities:

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Tia, great topic. I thought your readers might also enjoy this post from my blog: http://hanberymarketing.com/five-reasons-blogs-fai...

Hi really good article with some excellent information and tips ... I've linked from my site and also via seeded buzz (see I've already listened to your tips!) :)

When blogging becomes a chore then it becomes something you have to do. You have to keep your mind fresh to the idea of blogging and enjoy it.
Jersey City Web Design

Hey Justin - Absolutely. Even I sometimes get that way and that's when I step away from it.

Great list. I especially liked what you said about linking to other blogs in your posts. Great advice right there!

Blogging is an art passion commitment to share knowledge resource with visitors. by doing regular updates and get feedback from visitors invite them for guest post making a blog multi author is great way to success Thanks i like your post very much. :)

I totally agree and l'm taking time to treat my blog like a business/career I enjoy - because I really do.

Kini

Hey Kini - You nailed it. :)

Good article! I agree - too many are waiting for "it" to happen. They tend to think the Internet is this magical place where if you write something, millions of people will automatically see it. Not true at all.

Waiting for that to happen without MAKING it happen is like designing a flyer, taping it to your front porch, and wondering why people in Australia aren't responding to it.

I agree, Laura. Waiting for something to happen and taking no action is like blogging paralysis. You can't get anywhere like that!

Thanks for your comment!

Tia

Great post. There are many reasons listed in the post that are true.

Definitely some solid tips. A lot of people don't realize all that goes into blogging and how hard it can be. There's not much quick and easy about it, besides maybe installing WordPress. :-)

ha! Exactly. Beyond the installation, it's uphill. For awhile! And then it gets better. Thanks for stopping by and leaving a comment.

Solid tips. I for have "been there" and after applying some if not all of what you have mentioned here, I noticed that there has been a considerable amount of "more" interested people reading my post and (hopefully) within the process leaving their views and opinions through commenting. Hoping that someone will "click" on what you have to share is a thing of the past and without blogging, commenting on other people's blog, networking and building relationship, I would say that it is pretty much "doomsday".... kudos

Hey DiTesco - Couldn't have said it better. It's insane for a blogger to think that without building rapport and relationships they can survive.

I'm relatively new to blogging and contributing to the internet in general, but my main goal is to help other people. It's nice to have veterans and people who know what they are doing share information, and it makes it easier to get to my goals. Thanks for sharing.

You're welcome, Jill. Let me know if you ever have any questions or need help!

Ditto on the very narrow niche issue. My wakesurfing blog is one of, I am guessing, three such blogs! Two of them are director competitors, so it's tough to comment on those. :) I'm worried that commenting on unrelated blogs won't help me in an SEO sense.

You're lucky re: your narrow niche. Don't be worried about that. A one way back link is a one way back link. They count, too. Especially if the blog is high ranking.

Hiya Tia,

Some great tips here. As with anything else there is a learning curve and sometimes we can become discouraged not seeing the results we expect. But its great when there's a community of individuals who can provide a tip here; or another view there; or resources we were unaware of.

Thanks alot

reading items A-E makes me remember the old cliche, no man is an island.. commenting to other blogs, linking to valuable posts, marketing posts to social media are definitely essential for the success of one's blog..

Added my voice to the chorus recommending this on Stumbleupon. I agree entirely that quite a lot has to go into the blog, and recently I've rediscovered just how much commenting and networking with other bloggers is nearly everything. That's nearly fatal for a blog like mine, given how few blog in my niche (and no, the several mommy blogs who write their posts entirely in poems do not fall into my niche, unless they're writing in ancient Greek).

Re: Gera's post - I do make a distinction between blog commenting and social media. I'm not sure if I'm doing the right thing I think of social media as Facebook, Digg, Twitter, Delicious, Reddit, etc. The reason why I push blogs and their commenting away from social media is that social media can involve plenty of people who are purely passive on the Internet, whereas when you go to a blog and comment, almost 9 times out of 10 you're dealing with someone who might give you a link, a stumble, a comment, an e-mail, etc.

The distinction is important, at least for me, because commenting has to be the backbone of any promotion strategy. One has to get in touch with people who can help, whether directly or indirectly. Social media can be a giant trap - believe me, one reason why my blog hasn't gone anywhere in 3-4 years is because I've depended on social media for up to 60% of my traffic, if not more. That's not a healthy state of affairs, even if it was the only option I had for a while.

I love this statement: "Thinking that one day it will just happen!"
You are right Tia! Most of the bloggers believe that they can see the result after one year or two without doing any blog promotion. For me, without doing any blog promotion, even you have a great content, you will go no way. No people can find your content.

Right! With nothing going on outside the blog, it'll be soooo long before you'd see any results that by then, the content would be outdated anyway. :)

All so very true. This applies to so many business related activities. You get out what you put in,especially networking. Just because it doesn't have an immediate obvious benefit to you is no reason not to do it anyway. You never know what may come of it in the future. Great post. thanks

You're welcome, Alison!

Like Matt, I need to blog more. These are all solid tips, seems I'm doing it right when I do blog. Another thing to think about is writing for the audience you have vs. the audience you want or both. Shake up the routine, do some posts outside the norm.. read, comment, link to blogs outside your niche to expand your horizons.. for your blog and your readers. FWIW.

Hi Davina - You make a great point and building on it, I have written in other entries that if no one is commenting on or sharing your content, you may be writing for the wrong audience. It's 100% possible to change your readership so that the people coming to your blog are interested, active readers. The way to do it is to start chatting it up in places outside your own blog (since your desired readers aren't actually there). So it's visiting forums, writing HubPages, and commenting on the blogs where your desired readers DO hang out.

Thanks for your comment!

It's like they say about the lottery -- if you don't play, you can't win. But it's all too easy to wait until posting day to suddenly realize that there's nothing to post. I encourage my copywriting clients to keep a stockpile of timeless informational blog articles on hand so they never have to go "blog-less."

That's great advice, William. On CatsWhoBlog.com, they were saying to have 20 posts in the queue before you even start blogging. I didn't do that, but it's a great strategy and if I had, my first 20 posts wouldn't have been all over the place like they were! And some blogs I would have re-considered altogether! Cheers, Tia

Hey Tia,

Really Great Post as always. These are some great tips.
I think the most important thins are - promoting and linking to other bloggers (building inner circle).
Thanks for sharing this great Post. Keep up the good work.

~Dev

Hi Dev - I agree! I love promoting other blogs and to tell the truth I hardly ever think about it; it just comes naturally. I like to share!

I have really been enjoying your blog Tia.

The thing I think that unknown bloggers miss out on the most is connecting with other bloggers by commenting and participating in communities. If you connect with other people they will naturally want to see what you have to say. If you are a decent writer providing something unique and interesting, you will have some of those people stick around to become long term readers. Even if your material isn't all that interesting or unique, you will still get some people to stick simply because your words resonated with them.

Hi Kathy - Thanks! I agree totally with your comment. It isn't rocket science, but at the same time, it's not magic. There is both common sense and a little bit of work involved. Cheers, Tia

some people just give up to quickly when blogging, it's all about sustained effort over the long term to see growth and success. You're right about the getting out there and interacting with people, thats where people learn about your blog

Hey Chris - so true. And it IS a long-term investment. It's always okay to change your mind once you start, but it's just so important to keep in mind that success comes over the long haul when it comes to blogging.

Just the encouragement and motivation I needed. I need to get around even more.

Take care!
-Evelyn

Hi Evelyn: I do, too. When I started noticing that comments left from new readers was dropping, I decided to kick it up a notch. Sometimes we just need a little energy injection! Cheers, Tia

Great Tips, I need to start blogging more. I am going to start a new blog soon, just need to choose a niche... I also need to get more involved with facebook fan pages and interact with people over social media. Thanks for the inspiration I will put these tips to good use that's for sure!

Hi Matt - thanks! It's like, it's about finding the right balance between blogging just a bit more, but also doing all of the necessary blog "maintenance" things like commenting on other blogs and building a network of readers. To me, all of those things count! Good luck with your new blog. I just started a new movies blog that I think is going to take off!

All bloggers are learning in different stages and making mistakes, myself included. The theme is to be able to jump over your mistakes and doing it in a positive manner.

So true your extra points from A to E because some bloggers take the minimum effort and this take to nowhere.
How popular is the motto "build it and they will come"…but only in dreams..and movies..

Btw thanks so much for the link Tia!

Cheers,

Gera

You're welcome, Gera! Your post is excellent and I encourage everyone to read it.

Thanks for this post! I definitely needed to read it! :)
I have just begun blogging. I am starting to comment on others' blogs, but I hadn't thought about linking to them in my posts. I will definitely have to do that!
Also, thanks for the links for the social media info. I use Twitter, but am still getting the hang on how to use it! :) I guess it's all a constant learning process, like most other things in life! :)

You're welcome, Kim. As you continue commenting and start linking out, you'll notice that other people will start to notice you, in turn, more. I find that the attention from readers and bloggers provides much needed motivation.

I think bloggers (myself included) make things harder on ourselves than need be. If we just get out there and start taking steps (writing posts, commenting, tweeting, etc.) then the momentum builds, and after awhile, it's like a big snowball that keeps getting bigger and rolling faster without us having to push so hard. But we have to start!

Right on. I guess we all need a little push sometimes!

These are all very good things not to do for your blog. Another one is not to mix your blog with personal information. No one really wants to hear about your troubles. Everyone has them.

lol It depends on the blog. Some bloggers do very well by putting humor into their personal blogs, and humor always helps. And it's contagious!

I'm with Tia on this one, Tracy. I'm of the mind that transparency is a blogger's best friend, and that sometimes means including very personal things on your blog. Just look at Johnny B. Truant: his blog contains some VERY personal posts dealing with his lack of confidence and other personal issues, and he has a very loyal following as a result. Today's consumers want to know the people they're buying from; they want to buy from people they know, like and trust. And that means we have to let them see who we are.

Jerry

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