Marketing a blog, a brick and mortar based store, or even an online store isn’t an easy task. It’s going to take time, effort, and of course, it’s going to take money as well.
Most of us out there don’t have deep pockets like this mega corporations do. We can’t go out there, throw a 30 second spot commercial during the Super Bowl, and watch the millions come in.
Instead, we need to come up with creative marketing efforts that aren’t going to cost us that much. While being creative isn’t in everyone’s blood, I wanted to give you some simple marketing ideas that you can use, when you want to get the word out about your business.
Ways You Can Market for Next to Nothing
#1 Search Engine Marketing/Optimization (SEM/SEO): This doesn’t take that long to learn and when you get it nailed down; you can draw some fantastic, targeted traffic to your site. Most of the [intlink id="3168" type="post"]SEO techniques[/intlink] to get you to the top 10 for specific keywords really aren’t going to cost you that much money. I guarantee that if you hit the right keywords, you will see a great ROI.
#2 Craigslist.org: If you offer any type of service or product, use Craigslist to your advantage. You don’t want to spam the site, but instead, post on a weekly basis. I have gained many clients from posting a simple ad here. The key is to make sure that your ad sticks out above the rest.
#3 Participate in message boards: A great way to gain creditability in the online space is to participate on forums that relate to your business. This is going to take a long time to do, but it can reap some fantastic rewards. If the forum allows signature links, put a nice link to your site here.
#4 Reach out to bloggers online: Like I’m doing right now, you can reach out to bloggers that are in your niche online. Offer them a creative, unique article, and ask for a simple link back to your site. Just make sure you don’t make it too spammy, as 99% of the time, it won’t get published.
#5 Flyer neighborhoods: I’ve found that this marketing tactic works wonders for services. A while ago, I helped consult with a seal coating company. I told them that we should create some cheap flyers and put them on driveways that may need seal coating. Needless to say, business was up this year from a simple advertising technique like this!
#6 Network with others: Sites like MeetUp.com is a great resource to meet people in your city that do what you do. This is a great way to form a relationship and share ideas. While it really isn’t a marketing effort, it may open the doors to other options.
Other ideas you can use:
- Give customers incentives to bring in other customers.
- Offer free classes at your business. (offer up sell afterwards)
- Create a blog and update it daily.
- Offer loyalty cards.
- Be creative to capture the local news attention.
Have motivation, be determined, and anything is possible. Hey, once you get big enough, maybe you will have deep pockets and you can advertise like the rest of them!
Image Credit: Koka Sexton
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