October 2010

Why do you blog? Are you blogging to attract more customers to your business? Are you blogging because you simply have a lot to say? Are you blogging to establish your reputation in your field?

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Thumbnail image for The Objectivity Checklist: Is Your Blog Worth Reading?

Like an artist critiquing their work, any good blogger must be able to step back and objectively take a look at their blog. A good blogger can look at their work, both individually and as a whole, and think hard on what is working and what is not, and more importantly, what is attracting readers […]

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I decided this week to change up Follow Friday just a little this week, and highlight some of the best comments received this week. Sometimes, our readers can say it better than we can! Here are some noteworthy comments from the week.

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I believe business bloggers can use blogs to sell successfully, and that lead generation is an integral part of that. In an upcoming post (stay tuned) I’m going to talk more about publishing vs. blogging, but what I’ll say now is that too many business bloggers try to be publishers, and in doing so, miss great opportunities to connect with specific audiences and generate leads. It takes far less effort to convert 5 interested people than it does to convert 100 non-interested people, yet, people go for the 100 all of the time.

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Adding key phrases to your blog posts will improve its rankings. You don’t have to rewrite your blog posts to increase key phrase density. These 4 tips will show you how to increase key phrase density quickly and easily.

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You may think that online advertising requires the use of the popular networks operated by Google, Amazon, and eBay, but you may be limiting yourself. Alternatives to the big online players exist that may offer even better ways to earn revenue from your blog. Here you will learn how to use 5 alternative ad networks […]

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Blogging takes up a lot of time. Some people I know are either writing, commenting, or promoting their blogs for the majority of their day. Other people (myself included) don’t have that kind of time, but we are not necessarily blogging just for the heck of it, either. It’s crucial to make the time we do spend blogging matter.

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Two of the biggest challenges we all face concerning social media are (1) how to monitor what’s being said about us, and (2) how to measure ROI. Influence People is bringing together some of the best in social media for a social media monitoring conference in New York on November 4th and 5th. Monitoring Social […]

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Making and embracing changes is something entrepreneurs do out of instinct, I think. And so many of you who are bloggers have an entrepreneurial nature. How are you embracing change in your blogging?

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Stirring the pot is a luxury you have as a blogger, unless you are blogging in a highly regulated industry. Want more comments or interaction? You have to stir the pot.

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