3 Ways to Bring Power to Your Blog

in Business

Power: the ability to act or produce an effect. (Merriam-Webster)

When searching for “power” images on Shutterstock for this post after I wrote it, two things were prominent: big muscles, and electricity. Those pictures were interesting, but didn’t quite grasp the concept of the kind of power I’m referring to for your blog. It was the picture of the windmill that caught my attention.

Wind has an incredible, sometimes even disastrous ability to effect change. Like water, it is one of the most powerful sources of energy we have. But power lying dormant is wasted. It has to be harvested and then utilized.

Considering your blog, ultimately, you want it to have some kind of power/ability to produce an effect – perhaps on your business’s bottom line, or your personal wallet, or maybe even your own sense of accomplishment. The potential for power is there – the sources exist – the key is in figuring out how to bring enough power to your blog to make a noticeable impact.

1. Inject Some Humanity

Have your ever written about something personal – something human – on your blog? For the most part, blogs are read by people (exceptions being spiders and spam-bots), and people are emotional. It would do you good to, every now and then, write about something that has a bit of humanity in it.

My pick: Are You Ready to Let the Girl Effect In You Shine Through? by Cori Padgett at Big Girl Branding. I love this post, not only because I support campaigns that have a mission to empower young women globally, but because Cori talks specifically about how even if you don’t have much money to give, you can use your blog to support a cause you believe in.

2. Communicate Universal Messages in a Unique Way

I’ve read (and continue to read) a lot of different blogs, especially blogs about blogging, social media, content marketing, etc. There’s a bit of a mixed message being sent. Some blogs will tell you to stick to your topic and wait for it to rain, and others will tell you to write about what other people are writing about because obviously it is working.

There are shades of truth in both of those camps, but my suggestion is this: find the universal message – the thing that most people would probably believe in/agree with/want to learn/need to learn – and stay true to your brand by communicating that universal message uniquely.

This means that you don’t have to rack your brain trying to come up with something very unique to talk about. Talk about something classic but in a unique way. The message itself will draw the crowd, and the personal branding will allow you to connect with people and it’s that combination that will make your blog better all around.

My pick: Copyblogger. People have been talking about good writing for centuries. No blog talks about writing like Copyblogger talks about writing, even when you consider that a large portion of their posts are written by guest bloggers.

3. Learn to Reinvent Yourself and Ideas

This goes along with number two closely, but the critical idea here is that at some point, you will need to reinvent yourself as a blogger. You cannot possibly think while the world changes one iota at a time around you every day, that somehow, you will be able to stay the same. That cannot be. You can either invoke the change or succumb to it, because change is inevitable.

Reinventing yourself as blogger or group of bloggers could involve many things, among them: a change in design, a change in team structure (adding/taking away), a change in underlying theme or message, a change in frequency, a change from monetized to non-monetized or vice versa, or even a change from open community to closed community.

There are really only two acceptable reasons to make drastic change – one is that it makes you happy, and the other is that it makes your readers happy. If you make a change that makes no one happy, consider reversing it.

My pick: The Art of Embracing Change, by Nadia Ballas-Ruta at the Think Simple Now blog. I consider this type of reading essential because your success with your blog isn’t going to be isolated from the rest of your life or your business. If you or your business is stressed, it will probably show in your writing, frequency, or in the way you relate to other bloggers.

One last thought: powerful blogs are products of powerful people. What are your thoughts on powerful blogs?

This post is part of my sometimes weekly sometimes not weekly series, Two Cents Tuesday.

Image Credit: Shutterstock

Leave a Comment


{ 36 comments… read them below or add one }

Benin January 12, 2011 at 5:27 am

Whats up Tia. Another great post. Always feel blessed by your writing every time I stop by. I like your # 3. Reinvent yourself-it hits close to home for me b/c its something that I have been doing as I have been re-visiting my overall life purpose.

The communicate your universal message in a unique way is on point too. As a matter of fact this theme has been recurring for me over the last three days in several conversations. But what I love about this statement is that it says there’s no need to re-invent the wheel. i.e. Sure someone else may have made a similar point that I may be getting ready to make but my uniqueness will help add a different flavor to the mix.

Thanks again Tia and hope you have a rewarding day!

Tia Peterson January 12, 2011 at 10:52 am

Hey Benin!

Thanks for your awesome comment! I am a big fan of communicating (or re-communicating) universal messages that appeal to me. Blogging is our best vehicle for talking about things that are on everyone’s minds – it’s a great way to attract readers and spur conversation. Tossing in unique parts helps retain readership and keeps people talking about something that may have already been talked about a lot.

ryan December 13, 2010 at 9:39 am

number 1…use windmill farms? Great post Tia

Nicole @ Las Vegas Wedding December 10, 2010 at 7:43 pm

Many thanks of sharing this blog to us, I found it very useful in maintaining my site because I have a business and I need more ideas to be competitive enough. Your suggestions give me ideas and I found it very effective and good. Continue your good work!

Sarah @ Frontline December 10, 2010 at 6:12 pm

Nice post! I really appreciate your suggestions about bringing power to your blog. For me, your blog also reflects your personality, so it must be also presentable and competitive enough especially when we talk about business. The one thing that matters most in the blog is the power to the people who will read it. Whether your blog discuss any topic or what kind of topic is it, the most important is, it could interact to the people. Thanks for sharing!

Jerthrode @ dui attorney tampa December 8, 2010 at 12:11 am

Very intelligent blog. You’re absolutely right. Giving power to your blog is very important especially when you’re blogging for business. It is hard because of the tough competition but I know it is possible. What you just need is creativity in a simple manner. Make a difference in your blog and I know it will stand out among others. Thank you.

Lance @ Pictures to Canvas December 7, 2010 at 7:49 pm

If you really want your blog to stand out, then try to make a difference out of something. Blogs are not only for other people to read and be amazed by how many people made a comment on it, It is also for people to share their ideas and relativity on the topic plus the content of the blog that makes it interesting above all. Tia’s right on how we must empower the blog itself so that it would be useful and meaningful to us readers and other bloggers out there. We can’t simply just make a blog that is pure blank, that will make other people simply just say, “great post! till next time”, Come on People! This a blogging Community! A world of Ideas! Anyways, Tia, I had gain valuable insights in your post today! More power to You and till next time! Arigato!

cassandra@los angeles dui attorney December 6, 2010 at 8:51 pm

Great points here!I love what you say that “powerful blogs are products of powerful people”.Is is indeed true that writing something personal – something human will actually help to bring power to a specific blog. It would help to make a blog more effective in attracting readers .Thanks for reminding us with these things!Keep posting!

Jayden@Custom Hats December 2, 2010 at 12:57 am

Love it Tia! Thanks for sharing with us your thoughts and ideas with regards to blogging. Bringing power to our blog is really a great help its improvement. It is indeed true that when we are making some comment we should consider that it is fair and square. We should learn to respect others in such a way that we should not put any unpleasant words in our comments. Through these we can make our comment pleasant at the same time our readers will also be happy for that ideas that we will going to share with them.

Kenjie Fukiri @ Motivational Quotes December 2, 2010 at 12:55 am

Hey Tia! It’s true. These days we have seen how social media can and do have tremendous influence in the lives of each individual. There are different forms of Social media such as Blog, Social Networking sites (Facebook, Twitter, etc.) and among many others. So bringing power to your blog increases our sphere of influence. Anyway, I love the things you have shared and posted in your blog. Truly, your ideas are powerful. 🙂

Dylan Fletcher @ Reading Body Language December 1, 2010 at 1:37 am

Great ideas Ms. Tia! As novice in blogging you have taught me significant information and insights on blogging. Indeed, it is informative and comprehensive post. Truly, I enjoy reading it. Well done!

sisca November 30, 2010 at 4:17 am

the idea about inject some humanity really hits me. sometimes i just push myself to find the “looking good article” and forget about humanity. thanks for remind me

zhu@coupons for toys November 29, 2010 at 10:37 am

This is a great post. And the perfect time of year to bring it up. Especially, number 1. Money is great help, but most organizations need more help. A great way to get the information out there is to write about it, and make sure you are doing something, too.

Lauren Ashley Miller November 28, 2010 at 5:56 pm

This is a really helpful post for me right now! Especially the third part about reinventing myself. I am switching around my angle, if you will, and trying to inject a more academic approach to social media beyond the 101 basics, which I was doing before. It’s so much funner when you actually love what you are writing about, and basics get old.
Thanks so much for the great, helpful content as usual!

Tia Peterson November 29, 2010 at 6:29 pm

Hey Lauren, I know what you mean. For me, it was the desire to go beyond writing about what everyone else was writing about. It’s hard to break away and do something unique; the transition itself is difficult but the goal is worth it.

vids@Dutchmen rvs November 26, 2010 at 2:37 am

Very good advice you have given here.Connecting with readers and visitors through writing content using blog is best way of bringing power to our blog.

Alex@Jocuri November 25, 2010 at 9:10 am

Well Tia,
Blogs should always have writing done in a personal way, because if we look back that’s why it was invented. But in the present talking in a more personal and emotional way can bring you more readers, subscribers because people connect with other when they express their emotional side and they know that there is a real person behind all this technology.

Copyblogger often talks about not picking a niche and blogging about almost everything you want, and that is true. As a person can have multiple interests so can a blog have multiple categories.
Great to see you back and posting Tia and Happy Thanksgiving day!

Tia Peterson November 25, 2010 at 7:10 pm

Thanks, Alex!

New York auto accident attorneys November 25, 2010 at 3:44 am

reinventing your ideas is a better idea..
nice read

greg urbano November 25, 2010 at 3:42 am

interesting read, there are small ways i can apply some of the message but having my personal photo blog i dont think too much is possible, i have thought about adding video though
on a side note i found your blog through comment luv and looking down your posting list looks like a lot of good articles, looking forward to the read!

Bryan November 25, 2010 at 3:42 am

Hi Tia,

Very valid points there. I think a lot of things have already been talked about. I find it hard to sometimes find things that are new except if you could tell something that has been talked about in your own unique way.

Richard November 24, 2010 at 9:12 pm

I’m a firm believer in writing in a way that brings out the human aspect. A post that draws on emotion and really touches people is not only so much more enjoyable to write, but also connects better with your audience.

Tia Peterson November 25, 2010 at 7:12 pm

Hey Richard! How are you doing?

I agree; drawing out emotion can really change the way readers interact with you and your content – it can also greatly increase the significance of it.

Thanks for your comment, Richard!


Cori Padgett November 24, 2010 at 9:34 am

Hey Tia…thanks so much for the shout out and calling attention to the #GirlEffect post. 🙂 I thought it was such an awesome cause to try and support, and I’m certain that if more bloggers like us get behind it, we could make a difference in the lives of some of these young girls. Thanks so much hun!


Sherryl Perry November 24, 2010 at 7:21 am

What a timely post Tia. With the holiday season upon us, there are sure to be inspirational moments that will affect us emotionally and personally. What better time than now to share something personal. I’ve written a couple of posts that have been what I jokingly refer to as “rants”. They’re usually initiated by something that has recently happened. When I wrote them, I didn’t expect many comments but somehow it resonated with readers who had encountered the same experience. Very nice article. You got me thinking!

John November 24, 2010 at 8:14 am

Tia – Great tips on developing a powerful blog. I really liked number 2 and 3, but especially number 2 because at this point there is nothing under the sun that nobody has not talked about already, but if you can communicate a common message in a unique/different way you won’t have much trouble setting your blog apart from all of the rest. Copyblogger is definitely a great example of that.

Joseph Archibald November 23, 2010 at 11:36 pm

I like to write about different things and stretch the boundaries of thought and thinking too (even though my own blog is about SEO, of all things…). However, I do tend to go over-board on occasion, as you may have noticed 😉

One thing that I write about, although I don’t blog about specifically (and for good reason), is the need for change in the country where I now live (best not to name it here, but you know where I’m at these days Tia).

Quite honestly the government steal people’s money and corruption abounds to a fairly horrific degree. However, to blog about such a thing openly for some has led to not only imprisonment but being physically and grotesquely lashed too. I suspect for me it would mean being deported back to country of origin with a big red cross in my passport – if I were to be found out by the “hierarchy”, that is.

I think blogging is a fantastic way to get the message across, but at the same times we often have to heed the unsaid “boundaries”. Perhaps in which case a more gentle way of blogging in seeking the desired change is the way to go.

Real nice post Tia – lots of food for thought here, so thanks for sharing!

Oh, and I followed up on your Facebook mention re the G.A.S.P. WordPress plugin as an alternative to Akismet. Superb piece of kit that is too!


Gera@SweetsFoodsBlog November 23, 2010 at 8:42 pm

Hi Tia!

Power nice word and a need for all bloggers.

About point 1, if we move out of tech-blogs e.g. parent blogs this point, is THE point: humanity.
This is the reason why I say you need to explore and learn from other niches – out of your comfort zone – this give you power to make fresh new ideas – point 3).

Copyblogger is really a must in sending unique, interesting and catching messages – point 2)

Be yourself so true – because your own voice can not be duplicated, like the DNA we are all different, so the bloggers.



Patricia@lavenderuses November 23, 2010 at 9:39 pm

Hi Tia

Some salient points here. I feel it is really important to inject humanity into our blogs. I know when I share something about myself or others I appreciate; it really gets conversations going in the comments section. I see it as building community. Love it.

Patricia Perth Australia

Marlee November 23, 2010 at 11:11 am

Hey Tia!

Great content here…as usual.
I love what you say here: “You can either invoke the change or succumb to it, because change is inevitable.”

SO TRUE! And the ironic part is people fight change so much, and all that does is direct energy to the wrong place. I’ve learned to love change. I’ve learned to look at it as the main ingredient for an adventurous and fun life. As a result, change is a huge catalyst for opportunity in my world.

I think another way to use change to add power to your blog is to change the conversation in your topic or your industry. I mean who is out there writing about the horrors of social media? I’m sure there are some. I bet they’d be entertaining as heck to read. Back that up with solutions on how to patch up social media faux pas and I’d say you’ve got a potentially powerful blog.

Tia Peterson November 23, 2010 at 11:24 am

Marlee!! You’ve touched on something SO true here. You can add power by changing the conversation. I love that. More bloggers need to chip in and create some shifts, before the conversations about social media and blogging get too stale, know what I mean? It makes all of our blogs less effective when that happens. It happened to magazines and newspapers and it can happen to blogs as well.

Good stuff, girl!

Isabel Rodrigues - Pro Blogger Journey December 1, 2010 at 3:10 am

Yeah quiet a valid point there by Marlee. Appreciate it

You need to change the conversation when its necessary just for some freshness.

John Garrett November 23, 2010 at 11:59 am

And you can also quote Don Draper from Mad Men here. “If you don’t like what people are saying, change the conversation.”

Tia Peterson November 23, 2010 at 12:06 pm

Love it! Thanks, John. I hope you have a great Thanksgiving if we don’t catch up by then!


Fran Aslam@Kw writer November 23, 2010 at 11:16 am

Hi Tia:

I read your post, and though I was in a hurry but then I decided to hurry up and leave a short comment will take only one minute.

So, here I am, I was thinking on the same lines for almost two weeks, I have not injected any feeling of humanity in my blog lately and that is why I am feeling something is lacking here. Though I observe my visitors and read comments to provide them the way they want but I did not tell them that their opinions are being honored, so next post is going to have a touch.

Thank you very much for making me connect properly to my readers, as I dedicate at least two ours every day for them, I need to provide them what they want and get their attention in return.

fran A

Tia Peterson November 23, 2010 at 11:26 am

Connecting on a human level is essential. I once wrote a post about my brother’s graduation from college. It broke the rules – it wasn’t particularly helpful, or entertaining, or “sticky” as I like to talk about. But it was family, and a few of the readers resonated with the idea that you can talk about your family on your blog. I need to do that more.

Good luck, Fran!

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