article marketing

10 Things I Learned In 2010 About Article Marketing

December 23, 2010

in Business

I have coached hundreds of entrepreneurs on article marketing strategies and how to write powerful content that sells over the years, but I am always learning. Always testing and tweaking. So these are a few things that I’ve realized that I know for sure about article marketing – which were especially powerful over the last year.

1. Good SEO is the #1 Factor Which Determines Article Marketing Success

I ruffle a lot of feathers when I talk about article marketing and search engine optimization (SEO) in the same sentence:) Yet the truth of the matter is – is that I have learned after years of writing and publishing articles that the ones that gave me the best return, the more qualified traffic, and the highest conversion were the articles that were well optimized.

Keyword research is critical. Articles optimized for keywords that real people were searching for in my marketplace gave me the best results. When I made that change and did more of it this past year, I saw a tremendous change in the traffic to my websites and ultimately profits in my business.

2. Well Optimized Article Titles Are Extremely Important

If I have to pick one area of an article to focus the SEO factor on, it would be the article titles. Hands down. If you have an article that contains a well optimized, keyword rich, title – and there aren’t two million other webpages competing for the same keyword phrase – your article will get ranked and ranked highly in the search engines. Get the title wrong – and you’ve simply taken up space on the web!

3. You Should Cross-link Related Articles More Often

If you own a blog, you probably do this already, but you may not do this with your article submissions to other sites and directories. Referring to and linking to articles that you have already published, on your site, within an article that you are currently writing is a great way to drive people to your site and keep them reading. Search engines and 3rd party site owners also love this because you are referring to another “related resource” on the topic of your article. I did more of this and saw a much better “bounce rate” on my site.

4. Repurposing Articles Is A Passive Income Goldmine

You can write articles and try other traffic generation techniques all day, everyday, but what does all this traffic do when they arrive to your site? Hopefully they are converting into sales, customers, clients. But with all this work on traffic generation, who has time to create products? This can happen much quicker and easily if you create passive streams of income with content that you have already written. Take your articles and repurpose them into reports, courses, ebooks, and more. But really do it this year!

5. People Love To Read Numbered Lists

This isn’t scientific by any means, but I’ve learned over the past year that people favor reading my “numbered list” articles. More views. More clicks. If there is one format that you want to get started with in article marketing – it’s the numbered list. The Top Ten List, etc. People love ‘em!

6. People Know Less Than I Thought About Article Marketing

It’s so easy for me to get caught up with my own article marketing growth that I forget that what I think people already know is not necessarily so. First of all, I attract new article marketers – so nothing is really “old hat” for them. And my intermediate marketers always need basic training, because a lot of them make errors and sloppy mistakes. Finally – I’ve learned that I should never assume what folks in my marketing niche know and neither should you. Always train from A to Z and let people fall in where they want.

7. People Will Pay For Articles That I Write For Free

People can pay to have my articles delivered to their Kindles on Amazon, and believe it or not, I have many subscribers. People will pay for convenience – as long as the information is good. Remember that when writing your articles. Write good quality stuff, content that people may be willing to pay for, and people will.

8. The First Paragraph Is More Important Than You Think

I remember when I first stumbled onto article marketing. I knew the resource box or “bio box” was important. I knew I had to write something people wanted to read, but I don’t think I ever realized how important the first paragraph was.

The first paragraph content is heavily looked at by the search engines to determine what the topic of the article is. The first paragraph is a great place to put a keyword rich link. The first paragraph is above the fold, and truth be told, you only have a few seconds to hold the attention of the reader. If the first paragraph isn’t compelling, statistics prove that people will go elsewhere. So engage the reader and add a little good SEO and you readers should gradually become loyal fans.

*The one caveat is that you have to check the submission guidelines of directories and blogs to see if they permit an internal or external link.

9. Building Up Article Suspense Is Great Marketing

This is where social media really helps us to promote our new articles if you use it properly. I learned that people clicked more on my articles when I created a small measure of “suspense” around them. I let people know on Twitter and Facebook that I am writing the article. I may talk about what it’s about. I may even make a comment on what I’m drinking while writing or the music I’m listening to – then I’ll send out a tweet or update which includes a link when I’ve published the article.

10. Article Marketing Is An Essential Part Of Growing A Digital Empire In 2011

One of the biggest things that I’ve learned is that the publishing world is changing and epublishing is becoming a larger and greater part of that world. This is exciting for writers and marketers like us. It means that our articles, our content, can begin to reach a much larger global audience — all with the ease of a click of a mouse, and we would be leaving money on the table if we do not take advantage that this year. I hope you join me!

Image Credit: Shutterstock

Mywritingworld June 11, 2011 at 6:18 pm

Hi Lise:

I was a looking for a unique idea or expression for article marketing. So far I have read almost thirty articles, but yours felt the best. I thought you will like to know this. Keep up, I do like your site too.

Fran A

Sarah Arrow December 28, 2010 at 9:08 am

I like the idea of linking to previous articles in the current article. Like you mention I do it on blogs, so why not articles?

Lisa@ePublishing December 28, 2010 at 10:49 pm

Thanks Sarah.
It took me a minute to get into a “flow” of doing that, but I just search my own site instead of searching for articles in the back end and that makes things move much faster! Pleasure to chat it up with you:)

Marlee December 28, 2010 at 6:02 am

Lisa!

What great content! You make so many valuable points here. Especially that people will pay for the same content you give away for free. So many people are afraid to give away content thinking no one will pay for it down the line. As you note, that is simply not true. People pay for convenience. We all do.

I also appreciate that you’ve demonstrated that article marketing is not dead. A lot of people have ditched article marketing because they feel they get misguided traffic, pick up too many spam links, and get their content duplicated too much. Although these are possible downsides to article marketing, you’ve show here that the upsides may well out way the negative factors.

Great job! Thanks for the insights!

Lisa@ePublishing December 28, 2010 at 10:47 pm

Thanks Marlee.
You brought up a good point – misguided traffic. The key to avoiding that is to write articles for keywords/topics that people are already searching for. I try to explain that to folks in my community all the time:) Thanks for the kind words and have a prosperous 2011!
Lisa

Dennis Edell @ Direct Sales Marketing December 24, 2010 at 7:46 am

Well, I guess I’m in twouble right from the get-go. I’ve all but given up on SEO and especially KW research.

For my blogging, as soon as I can afford it consistently, I will be outsourcing it.

When I start article marketing…no clue.

Lisa @ ePublishing December 27, 2010 at 6:24 pm

Oh Dennis – I wish you wouldn’t give up yet:) SEO works – it’s not as complicated as some marketers try to make it sound. Plus based on your website’s content – I think that you should at least try to find one online technique that you call your own and outsource the rest.

Dennis Edell @ Direct Sales Marketing December 28, 2010 at 6:00 am

I’m a lot older then most think, blogging wise. I’ve wasted several…..years trying to figure out KW research. I get the basic mechanics, not the specifics, the terminology, etc…

Please give further explanation on the second part of the comment. :)

Lisa@ePublishing December 28, 2010 at 10:44 pm

Hey Dennis,
What I mean is that based on what you teach over on your site, it wouldn’t be the best idea to outsource everything. I don’t know how effective I’d be if I taught folks article marketing, but outsourced all my own article marketing. Meaning the writing, the publishing, etc. Outsourcing one part of it maybe – but not every part. I’m correct in assuming that you teach more then direct sales marketing – right?
Lisa

Dennis Edell @ Direct Sales Marketing December 29, 2010 at 9:20 am

No no, who said everything??

The first thing to go is SEO, leaving me more time to write and teach what I do teach. The 2nd thing ill most likely be promotion, or a large chunk of it…for the same reason.

Iā€™m correct in assuming that you teach more then direct sales marketing ā€“ right? begs me to ask exactly what you think DSM entails?

My primary focal point is showing small business owners with websites, that nowadays a blog companion is essential…then showing how to market such.

Article marketing being but one aspect of said marketing. :)

Dean Saliba December 24, 2010 at 3:45 am

Wow this has opened my eyes into how many importants things I need to focus on when I submit my articles to various sites in the future.

Lisa @ ePublishing December 27, 2010 at 5:58 pm

Thanks so much Dean! Hope you business grows this year.

JamestheJust@Some Average Blog December 23, 2010 at 9:50 pm

Lisa -

Love your tips, and have to agree – but wanted to ask more about #7…never came across that in all my 365 days of being online for profit (imagine that?).

I’ve enjoyed article marketing this year, it’s a mainstay in my marketing and pays passive dividends and then some.

But Kindle / subscribers / paid for articles…what? That happens for me as a freelancer, but what you’re talking about can be some serious coin.

Thanks for sharing, you’ve a new stalker here. (Tia Tweeted that I might like this article – she was 100% right, as usual, thanks, Tia!)

Lisa @ ePublishing December 27, 2010 at 5:51 pm

Hey James,
I know right!!! It’s a well kept secret – for now anyway. Run with it!!! Look forward to getting to know you and everyone in Tia’s circle in 2011.

Alease Michelle December 23, 2010 at 6:21 pm

Hi Lisa,
Great post on article marketing. I’ve just started article marketing for one of my other websites, and have seen a few results but not much. I think if I take a few of your suggestions- keyword enriched titles, creating links within my articles and sending out status updates to facebook I will see a lot more results.
I also love the idea of repurposing articles into reports. It does take a lot of time to write articles (a few I have outsourced) but this idea repurposing is a great and I will be using it very soon.

Thanks again for a great post,
Alease

Lisa @ ePublishing December 27, 2010 at 5:49 pm

Hi Alease,
Thanks so much for reading the article. Trust me when I say that if you stick to article marketing over the long haul, you will see tremendous results. I look forward to seeing your growth over 2011!

Jill Tooley from @QLP Blog December 23, 2010 at 9:35 am

Lisa, you really know your stuff!

I didn’t realize how important optimized titles were until recently – and WOW do they make a difference! It’s tricky to stay relevant and interesting while still targeting prime keywords…but it is possible. And regarding #5: I know I’m always willing to click on a numbered list if it sounds interesting. There’s something about them – perhaps it’s the convenience factor? Busy readers like lists because they can scroll down and get the information quickly. No digging required!

Thanks for all of the sweet info. :)

Lisa @ ePublishing December 27, 2010 at 5:47 pm

Thanks so much Jill. I’m glad that you are smellin’ what I’m cookin’ ! Hope you had a fantastic holiday.

Alex@Jocuri December 23, 2010 at 7:57 am

Article marketing, is a great way to increase your rankings, attract new visitors, make a passive income by selling your articles, posting the article on websites that pay you for the visits you get, a great way to let people know about what you are doing and what your blog is about.

You listed some of them and everybody who writes regularly should consider following at least some of your points.

Great list, Lisa. Have a great Christmas!

Lisa @ epublishing December 27, 2010 at 5:44 pm

Hey Alex,
Thanks for the kind comments. Had a very hectic Christmas in our blizzard out here in Pennsylvania:)

Devesh - Blokube December 23, 2010 at 12:46 am

Great post lisa. You’ve made some nice points.
Everyone loves numbered list.

I never thought of linking my other articles in article marketing. nice work lisa.

Thanks for sharing!

Lisa @ ePublishing December 27, 2010 at 5:42 pm

Thanks so much for the comments Devesh. Make sure to get linking this year:)

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