What is Up with Bing’s Top Ten Search Terms for 2010???

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The following is a guest post from James Barry, writer for Wolf21 Internet Marketing Solutions.

Bing Top 10 Search Terms for 2010

Call me cheap, but I can’t get my head around the recent Search Engine Land article on search engine Bing’s most popular search terms for 2010.  (I know, we still have another month left on 2010, but you can’t fault Bing for trying to get the jump on Google and Yahoo!). Maybe, however, its not that I’m cheap, just old. Search Engine Land reports that Bing’s top search term was “Kim Kardashian” while “free” came in tenth. Can this be right?

If I’m reading this report correctly (and I’m not saying I am), what does this say about Internet search, social media and, more generally, our society when six of the top ten search terms are for celebrities – and this presumes president Barack Obama, who came in fifth, is not an “air-quotes” celebrity?

Bing reports that the top four search spots went to Kim Kardashian, Sandra Bullock, Tiger Woods and Lady Gaga, in that order. President Obama was fifth. Hairstyles came in at a seemingly random sixth. (Hairstyles? Really? How vapid have we become, or is this related to Justin Bieber?)

Kate Gosselin – who in my book is, like Ms. Kardashian, merely ‘famous for being famous’ – came in at lucky seven, while the afore-mentioned teen heartthrob (adult heartburn?) Justin Bieber came in ninth. Walmart rounded out the top ten, coming in at the number eight spot, but freefree for Pete’s sake! – comes in tenth?

Seriously, folks . . . What the heck does this say about us? There was a general election in the U.S., Sarah Palin seems poised to run for president and has her own reality show – and didn’t the congress enact Obama-care (as the Republicans call it) this year? Yet Kim Kardashian who, other than being rich, beautiful and famous, doesn’t seem to have anything going for her, is the number one search term on Microsoft’s new search engine?

Admittedly, I am old and cheap, but I will be interested in what Google’s top search terms are for 2010.

I wonder if the demographics of Bing’s users are somehow skewed. Bing, being a new search engine and a term that has not yet been accepted as a verb (in the sense that “just ‘google’ such and such . . . has), may have a younger, more celebrity enthralled, and politically obtuse user base than Google.

Who have we become culturally-speaking?

Yet, something tells me that this is not the case. So what do these top search terms say about who we have become culturally-speaking? (Certainly Kim Kardashian would never have been the top search term on 90’s search-engine-for-the-serious-minded, AltaVista.)

Leave a Comment


{ 15 comments… read them below or add one }

BrianYorkRunner December 22, 2010 at 1:32 pm

Hey James,
When I read this I had a similar reaction. Thank god I am not the only person shocked by this. It really is sad statement as to where the minds of the people in our country are at. We live in a world were 22,000 children die a day due to poverty related issues, but all the general population can think about is Kim Kardashian. It is terribly depressing and horrifying to me. Hopefully google’s list will be more comforting.


Henway December 16, 2010 at 10:46 pm

Why is this surprising? People have been like this forever… Since when has people actually care about government, or health care or the state of the world?

Joel@hgh December 13, 2010 at 9:52 pm

What is approx searchshare of Yandex or Baidu? Not even a percent in wordwide marketshare. And Bing, Hardly 10% if i am wrong. They don’t get enough data to decide popular keywords. Not even yahoo does. Google knows things better when they have 75% marketshare. I’d trust more on G for such info.

Gail Gardner @ Blog Outreach December 13, 2010 at 4:19 pm

Be thankful that they shared the G rated list and not the overall list. If you think this one reflects badly on who we are culturally, the other one will really give you pause.

ryan December 9, 2010 at 3:29 pm

How is bing competing at the current moment? What do they have that is better than google? Not asking to be rude, I just honestly do not know…


Tia Peterson December 13, 2010 at 4:32 pm

Frankly, I don’t think they have anything better than Google. But I am a minimalist. I don’t want all the extra stuff. Just a search engine, and for me, Google works perfectly in that regard.

Rob@Spokane Web Design December 6, 2010 at 7:06 pm

Its a pretty sad state of affairs when all of the top searches are people with no relevance to people’s every day life. At least Obama and Walmart make sense if you follow politics or just want to shop.

John December 6, 2010 at 6:28 am

Yes it is surprising that Kim Kardashian is number one on Bing’s top 10 search terms of 2010. I think this due to the fact that more and more people are becoming fans reality shows. People probably use the search engines to search their favorite celebrity in order to find their twitter page or Facebook.

However, it does make you wonder if these results are accurate. This definitely makes me want to see Google’s top search terms for 2010 as well.

DiTesco December 5, 2010 at 5:29 am

So as to show you that “celebrities” for some reason has been and still is an obsession to many. Last year, if I recall well, the top three where also celebrities and probably for obvious reason, Obama has one of those spots. M Jackson I believe held the number one spot, for reasons we all probably know. This is all the reason why I do not care so much about these type of reports becasue at the end of the day, it is useless to me.

I’m curious about Google’s list though and I won’t be surprised if something similar would come up. Maybe “Wikileaks” will occupy one of the ten spots 🙂 That would be a change..

Daniel Sharkov@Blogging Tips December 5, 2010 at 5:25 am

Hey James,

Those are some interesting results indeed. It is strange (or maybe not that strange?!) how everyone is so interested in those celebrities. The only one I’m fine with is probably Barack Obama. After all he’s a president of a country with a population of more than 300 million people and pretty much everyone wants to have a basic idea of what’s going on with politics, etc. On the other hand lately I have been coming across Kim Kardashian very often and was asking myself where her popularity came from. I don’t even know what she’s famous with. The answer is probably ‘famous for being famous’ like you stated LOL. So overall although those results might seem kinda strange at first, they are not that surprising. Those are the effect of poeple’s curiosity if you ask me. Everyone wants to know what’s going on with the lives of others these days.

Patricia@lavenderuses December 5, 2010 at 2:40 am

Hi James & tia

It’s times like this I just wonder where our society is heading! How sad is this?! Although you have pointed out that this is Bing. Will be interesting to see who is listed in Google’s top ten.

None of the ten mentioned are searches I make. But then I’m not American 😉

Patricia Perth Australia

Ryan Biddulph December 4, 2010 at 10:24 pm

Hi James,

Society has been obsessed with celebrities for quite some time but the focus has become stronger recently.

The cause? Most people lack a definite major purpose. When feeling empty inside the natural thing to do is to pry into other people’s lives. Stars top this list of “other people”.

When I see a photo of Kim Kardashian I will check it out for a few seconds because…..well I think she’s hot 😉 In the same respect I don’t spend more than 5 – 10 seconds talking about celebrities each day. I have my own life to live and my own goals and dreams to live out. No need to live vicariously through a celebrity.

Thanks for sharing and have a powerful day!


Pavan@SEO Services December 4, 2010 at 9:37 pm

I am really skeptical about accuracy of the results. While Google trends shows almost different results, Neither “Kim Kardashian” nor “Sandra Bullock” can be really #1 search even in USA. There are many celebrities ahead of them in popularity index. Brittany for example.

Alex@Jocuri December 4, 2010 at 1:06 pm

Aa, I think they only used the US searches and not worldwide. Because I am pretty sure Kim Kardashian isn’t that popular abroad.
And Sandra Bullock what the hey, who and why would search Sandra Bullock?

My opinion is that we started to admire too much the lives of today’s stars and stopped living for ourselves. Maybe 20 years ago, the cult of the famous wasn’t embedded that much in our cultures.

Jim Rody December 4, 2010 at 5:41 am

Is it about culture? I think that Bing is really “crude” search engine. Who will they use? It’s something like Yandex. My russian friends are going crazy on this search engine. But the fact that they can not ignore Yandex. He’s almost the leader in RuNet. I think it ended in victory for Google! To search from Bing can not pay attention.

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