The following is a guest post from James Barry, writer for Wolf21 Internet Marketing Solutions.
Bing Top 10 Search Terms for 2010
Call me cheap, but I can’t get my head around the recent Search Engine Land article on search engine Bing’s most popular search terms for 2010. (I know, we still have another month left on 2010, but you can’t fault Bing for trying to get the jump on Google and Yahoo!). Maybe, however, its not that I’m cheap, just old. Search Engine Land reports that Bing’s top search term was “Kim Kardashian” while “free” came in tenth. Can this be right?
If I’m reading this report correctly (and I’m not saying I am), what does this say about Internet search, social media and, more generally, our society when six of the top ten search terms are for celebrities – and this presumes president Barack Obama, who came in fifth, is not an “air-quotes” celebrity?
Bing reports that the top four search spots went to Kim Kardashian, Sandra Bullock, Tiger Woods and Lady Gaga, in that order. President Obama was fifth. Hairstyles came in at a seemingly random sixth. (Hairstyles? Really? How vapid have we become, or is this related to Justin Bieber?)
Kate Gosselin – who in my book is, like Ms. Kardashian, merely ‘famous for being famous’ – came in at lucky seven, while the afore-mentioned teen heartthrob (adult heartburn?) Justin Bieber came in ninth. Walmart rounded out the top ten, coming in at the number eight spot, but free – free for Pete’s sake! – comes in tenth?
Seriously, folks . . . What the heck does this say about us? There was a general election in the U.S., Sarah Palin seems poised to run for president and has her own reality show – and didn’t the congress enact Obama-care (as the Republicans call it) this year? Yet Kim Kardashian who, other than being rich, beautiful and famous, doesn’t seem to have anything going for her, is the number one search term on Microsoft’s new search engine?
Admittedly, I am old and cheap, but I will be interested in what Google’s top search terms are for 2010.
I wonder if the demographics of Bing’s users are somehow skewed. Bing, being a new search engine and a term that has not yet been accepted as a verb (in the sense that “just ‘google’ such and such . . . has), may have a younger, more celebrity enthralled, and politically obtuse user base than Google.
Who have we become culturally-speaking?
Yet, something tells me that this is not the case. So what do these top search terms say about who we have become culturally-speaking? (Certainly Kim Kardashian would never have been the top search term on 90’s search-engine-for-the-serious-minded, AltaVista.)