Have You Forgotten the Power of LinkedIn?

in Business

LinkedIn LogoI came across this short little video that shows some LinkedIn statistics as a way to highlight the good old fashioned (aka old school) networking power there. This may have been created as a response to the recent article on Social Media Examiner that talks about LinkedIn hitting 100 million members.

It seems to funny to consider LinkedIn old school social networking, but I can see why the creators of the video call it that. With all the “new” forms of connecting and demonstrating expertise, LinkedIn seems aged.

Before you get to the video, here’s why I like LinkedIn, old fashioned or not:

  • Demonstrated networking power. I can speak to at least three specific, personal examples of how LinkedIn hooked me up with qualified prospects just in the last 30 days.
  • Direct networking. In most cases, I prefer the path of least resistance. LinkedIn provides such a path. LinkedIn Answers, especially, is a great way to connect with someone who needs what you do and simply does not know that you are out there. I’ve also found LinkedIn Groups to be helpful, as well as just browsing a connection’s contacts and sending invitations to people I believe I can help.
  • Direct contact. When you are prospecting leads, go back to LinkedIn to find them. First, see if you have a Shared Group connection, and if you do, send them a LinkedIn connection request on those grounds. That brings you one step closer to a face-to-face (or telephone/Skype) meeting with them. You might be surprised at the invitation acceptance rate. Often, people on LinkedIn will share email address and phone number information that is inaccessible via Facebook or Twitter. I have actually done this, have you?

I haven’t covered many of the advanced uses – these are just the ways LinkedIn stands out to me as one of the best, if not the best, professional networking tools.

Have you forgotten the power of LinkedIn for networking?

Do you connect on LinkedIn? Why, or why not?

Connect with me on LinkedIn here!

Welcome Back to Good Old Fashioned Networking and Deal Making via LinkedIn from MMLabs on Vimeo.

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{ 1 comment… read it below or add one }

Alex@Jocuri March 27, 2011 at 1:29 pm

Hmm, I do have an account on linkedin but I mostly consider it has a business oriented social network. A way to interact with other business owners or even businesses in order to develop partnerships and connections that can easily take form in the real world.

But I am more of a twitter kind of guy, with online interaction that creates strong bonds for the online medium.

Cool video, I can’t believe India is the second most popular country in linkedin, pretty shocking from my part.

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