Why Covert Branding Works Against You

in Business

Would you buy a product you cannot see that hasn’t even got a name? Thought not. Still some people believe they can get a following on social media by branding themselves that way.

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Would you do business with a ghost? Thought not, and the same applies to the rest of humanity. So leave covert branding behind and start reaping the benefits of social media.

How can you take people seriously when they hide their identity? Obviously you should not post your contact details on social media. But your name and picture are essential if you want to be taken seriously.

A statue cannot sign a contract

Hiding takes away fear and I can understand that to some extent. But what’s the point of using social media if you are afraid of it? And what’s there to be afraid of? Apart from people who, usually for dodgy reasons, are using a fake identity, social media is a wonderful thing that people should embrace and make the most of.

But when you hide behind a photograph of, say a rose, and an alias you give the impression you have something to hide. So if you haven’t, what’s the point in making people suspicious? Chances of getting new customers, a job offer or business proposals are next to none if you are not transparent.

Identity theft doesn’t only take place online

Some people hiding claim they are afraid of identity theft. Seriously that can unfortunately happen even if you have no presence whatsoever online. All it takes is for a letter with your essential details to fall into the wrong hands. And,deplorable as it is, it happens all the time. Both in the real world and online.

Fearful leaders and entrepreneurs

Is it really feasible that so many people priding themselves to be leaders and entrepreneurs are afraid of online identity theft and posting a photograph or name? Seriously they wouldn’t be leaders and entrepreneurs if that was the case. So why are they hiding? Far from all of them are con-men, so why don’t they post their names and photographs?

Linkedin is not Facebook

If you use Facebook to communicate with your friends only, anything goes. But on business networks, such as Linkedin, you have to come across as a serious person. Posting a picture of yourself half naked doesn’t do the trick. Or a picture that makes you look dishonest. Chose a photograph that makes you look business like. It’s not a question of being ugly or beautiful but looking like a person businesspeople would like to be associated with.

Like products without logos

Imagine walking into a supermarket with your shopping list and all the logos and descriptions had disappeared from all the products displayed. How would you know what they were? Even a simple thing like buying a can of Coca Cola would be difficult because you wouldn’t know what was in the different cans. And how would you know if you were picking up a bottle of shampoo or body lotion?

Learn from 007

There are covert agents on social media aiming to influence public opinion pro whatever country they are working for. They don’t want to draw negative attention to themselves and I can guarantee you that they all post a name, appropriate photograph and a credible profile. If not, how would they be able to do their job?

Would you do business with a ghost? Exactly, and you are not the only one. The same applies to the rest of humanity. So do yourself a favour by refraining from covert branding and instead display your photograph and name on social media. When people take you seriously, things can happen out of the blue and the positive aspects of social media will be available to you. Invisible branding works against you so unless you are in a witness protection program, or something similar, be transparent and start reaping the benefits of social media.

Photo: dawnzy58 – Flickr