Businesses that support their communities

in Culture

stroehmann whole grain white bread

New product launch helps the community

Sometimes I feel overwhelmed when I go shopping. There are so many products to choose from in any given category that it can be tough to decide what I want to buy.  Sometimes the choices are easy and it’s based on price or convenience.

I have found recently that sometimes my choices are made by the company and things I have seen them do in my community. If I feel like they are doing things that I support than I feel better buying their products.

The Stroehmann bread company introduced a new product. They are a division of Bimbo Bakeries USA.  They created  a whole grain white bread. It’s a good alternative especially when you have people in your family who prefer white bread but you would rather they eat whole wheat for the extra nutrition.

As part of the process to introduce the new product they sponsored a Walk/Run for Hunger in Philadelphia on April 9th. The money raised by the registration fees and teams that participated is being used to help food pantries in the Southeastern PA and Southern NJ area.

In addition to the money raised, the participants got free loaves of bread, tote bags and coupons for a free loaf the next them they shop.

The bread that wasn’t given out was donated directly to the food bank to be distributed to needy families. There are a lot of ways to promote a new product when it launches using traditional media. But realizing that you are part of a community and your launch can help those less fortunate makes me not only want to try your product but respect your business philosophy.

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{ 4 comments… read them below or add one }

Alex@Jocuri April 14, 2011 at 1:50 pm

Hello Sandy,

I usually try to go with the recommendation I get from my friends or to choose something I already tasted before, and when I am trying something new I usually take more then one type if applicable, so I can decide which one is best.

I wish there would be companies like that in my country! I think this kind of devotion for the community makes buying their products much easier and you know that by buying not only you are satisfying your demand but also help others.

redkathy April 14, 2011 at 12:16 am

Oh my gosh I love Stroehmann bread! They are great company and I remember them always being involved with community events. I haven’t had a slice in over 20 years!

It is so important for businesses to support their community. Many did here when the horrible hurricanes hit across our whole state in 2004. The grocery stores provided free ice and water to the residents. It brought tears to my eyes a few times as I recall.

Sandy Miller April 14, 2011 at 1:08 pm

I know, I grew up on white bread and you couldn’t beat stroehmann, glad they made a healthier version. Plus I was happy to see they were out there feeding the hungry. It was really moving to see it up close and how grateful the people were for food.

Fran Aslam From Online writer April 13, 2011 at 12:23 pm

Hi Sandy:

Well thought post. You are right about the selection at the grocery store.Yest it is the mastermind promotions that makes products sell. It is easy to find a way to get around and sell. This is the basic idea that works best for small business too.

Your post is a gem for motivation.

Fran A

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