Sunday Wrap-Up #3: The Icing on the Cake

in Editor's Corner

icing on the cakeAs I write this, my son is busy eating the homemade icing off of the cupcakes I made last night (will post the recipe this week). Sometimes we’re like that, right? We just want the icing. But often times, the thing that makes the icing worthwhile is the cake itself. When we eat the icing and the cake together, the whole thing is enjoyable. When we just eat the icing, we can get a stomachache.

Real life examples of icing-obsession:

  • We are more concerned with getting comments than getting customers
  • We spend more money buying wealth-creation systems than we will make back by using them
  • We are driven by the image of the yacht, and expect it to happen by working 4 hours a week
  • We high-five success but don’t bother to understand the discipline required to achieve it

Don’t be in such a hurry to enjoy the icing that you forget to eat the cake part, too. Those who are truly successful had to eat their fair share before getting to it. And here is the most important part: it’s all good.

On to the Sunday Wrap-Up!

Life (Hacking)

Change Your World, by Kim Crinklaw. AClosetWriter.com

Do you dream of making a difference in the world, but don’t know where to begin?  How about starting with your own little world, your circle of influence, your community?

Banish the BUTS

, by Sandra Wilkes. RealLifeInAMinute.Blogspot.com

Someone wise once told me that once you throw in the word “but”, it erases everything that went before it.

The Kiss of the Sun, by Marie Leslie. ImprovingOnTheSilence.com

The sign came from my grandmother’s garden.  I’d like to be like her.  She could make anything grow.  I’m not so good.  But I think I inherited that love of gardening and flowers from her.

But to me, tulips say spring.  I think I need to go find some tulips today.  I saw some daffodils by the library down the street.  They’ll do if I can’t find any tulips, but I like tulips best.

5 Time Management Tips from Around the Web by Sandy Sidhu. SandySidhu.com

I’m no time-management expert but want to learn and figured some of you do as well. I took a tour of the web and pulled out some time-management nuggets that I will share with you.

Business/Entrepreneurship

Victim of the Tall Poppy Syndrome? What to do when things get nasty by Annemarie Cross. AnnemarieCross.com

The tall poppy syndrome is well and truly alive.

For those of you who may not be familiar with this saying, Wikipedia describes the tall poppy syndrome as: “a social phenomenon in which people of genuine merit are resented, attacked, cut down, or criticised because their talents or achievements elevate them above or distinguish them from their peers”.

How to Cover Your A** with a Backup Plan by Sarah Russell. CommonSenseMarketing.net

Of course, the catch there is that most of these automated tools only work well in these emergency situations if you do the prep work ahead of time.  It doesn’t matter that you can schedule posts ahead of time in WordPress if you don’t have the content ready in the first place.  For that reason, I’ll be devoting a little time this week to putting together some of this “emergency” content so that I won’t have to scramble again in the future.

Social Networking and Casting a Bigger Net by Sherryl Perry. KeepUpWithTheWeb.com

Lots of us comment on each other’s blogs and like each other’s Facebook pages and RT each other’s tweets on Twitter. All this is good! But how do we go beyond our core groups. How do we build awareness of our business amongst new readers?

Cutting the Marketing Information Overload by Susan Oakes. M4BMarketing.com

There are lots of free resources and information around today. And from feedback I have been getting it’s becoming increasingly difficult to know what marketing strategies and tactics to choose to get results.

The free activities and tools can take up a lot of time just to learn, let alone trying to decide if they are right as well as putting them into action.

Radical Marketing – Where Persuasion & Understanding Intersect by Marlee Ward. MarleeWard.com

To truly understand your customer you need to go beyond creating a buyer persona or ideal client avatar. You need to understand human psychology, and you need to understand what makes people buy. This means your marketing has to trigger the psychological mechanisms that pertain to the needs of your ideal client.

Happy Sunday!

Image credit: Shutterstock