Your Website: R.I.P. or ROI?

April 9, 2011

in Business

website marketing

Data proves blogging is one of the most effective ways to grow your business. But what about those businesses who don’t intend to blog. What is their digital marketing solution?

The answer
Digital marketing success is still possible for non-blogging businesses. The answer: View your website through a new lens.  The internet’s ever changing landscape craves new information and search engines reward compelling, useful content. Did you know there are over 10.5 billion searches a month? For outstanding results, transform your website from a static online brochure into your very own dynamic information hub.  Here is how my company helps clients increase traffic, publicity, and conversions.

Start with analytics
Your website’s anayltics tell a story. They tell you which pages are most popular, which keywords your customers use to search for you, the number of unique visitors to your website and so much more. Evaluate your analytics to learn what your website visitors want from you.  Then, move forward and create new website content.

How to create new website content
Did you know the search engines treat each web page like an individual website? Search engines look for proper construction, relevant keyword use, title and description tags, alt tags, H1 and H2 tags and useful, relevant content. They also look for relevant and authoritative backlinks.

My company does a lot of website update work.  We start the process with a thorough evaluation of our client’s analytics and current site construction. Next, we interview our client.

Here are just a few questions we ask before creating new web pages.

  • What is your specialty?
  • What is it people ask you about your industry?
  • What makes your business or product unique?
  • What stories can you tell about your business or product?
  • What stories have your customers shared with you about your business or product?

Next, we brainstorm with our client and drill down from general product and service categories to specific phrases or subcategories. We choose one subcategory or phrase to write about and do keyword research. Then, we come up with an angle or an interesting way to present the new content.  Last, we write, design, and load up the new web page.  Each new properly constructed and well -written website page is a search engine magnet resulting in more visibility and clicks.


Transform your brochure style website into a dynamic information hub.

As your website becomes a resource, a wealth of useful information to potential customers, you’ll see more visits and more business.   The monthly cost to add a couple new pages to your site every month costs less than newspaper advertising and gives back so much more.  As a marketing tactic, SEO’s ROI for both products and services is an astounding 68% or higher.  If you would like to transform your website  into a dynamic information hub and enjoy ROI of 68%,  contact o2 designs LLC at cl@oz2designs.com.

PennyandMary June 4, 2011 at 4:02 pm

Hi Catherine, I would love to get your thoughts on the ideal mix of promoting the blog and the website itself (if the website has a lot of helpful content as well). pennyandmary

PennyandMary June 4, 2011 at 4:02 pm

Hi Catherine, I would love to get your thoughts on the ideal mix of promoting the blog and the website itself (if the website has a lot of helpful content as well). pennyandmary

Marquita Herald April 11, 2011 at 9:49 am

Very interesting article. As a blogger myself, I find one of the first things I do when I find myself on a new blog is to check the date of the last post. In fact I received a promotional email from someone over the weekend – which was good enough to get me to their site, but when I saw their last update was in February I left. Kind of a marketing 101 thing.

Catherine Lockey April 10, 2011 at 12:00 pm

@Kathy I’m glad you and your husband can use those questions … they are part of my secret formula. :)

@Fran – Thank you – digital marketing is such a wonderful opportunity for every business. It certainly evens the playing field. :)

Fran Aslam From Online writer April 10, 2011 at 9:09 am

Informative post and it is an attention grabber. Title is well written and this continues through out the post. I like the novel writing style that makes all the information very elite.

Digital marketing is what makes and breaks each site’s statistical ranking.

Have an awesome Sunday

Fran A

redkathy April 9, 2011 at 11:03 pm

Catherine this is truly wonderful information. Even more important it is a huge inspiration for those businesses where blogging really is not feasible. My hubby owns one of those types of businesses.

The questions are most helpful. Thank you very much, I appreciate the insight and encouragement.

Sherryl Perry April 9, 2011 at 4:34 pm

Love the title Catherine! It definitely got me over here when I saw an RT on it.

You make a great point that new content is vital for any business who has an Internet presence. I’m often approached by small business owners who don’t have the resources to blog. They definitely do have information that they can share. Therein lies an opportunity for them. I’m bookmarking this article for the next time I’m trying to convince someone that even if they’re not willing to blog, there are other ways to make their site current.

Jane@Blogging Tips April 9, 2011 at 12:49 pm

Hey Catherine,

Wonderful information about how search engines look at web pages. I join you to shout this out loud that every page is looked like a website by the search engine bots. So every page needs to be structured in a proper way just like a website.

And your questions are thoughtful and innovative.

Cheers,
Jane.

Catherine Lockey April 9, 2011 at 2:25 pm

Thanks for the supportive comment Jane. This is why content creation is so much more complex than copy writing. Such a big difference between the two!

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