10 Simple Steps for Experiencing More Success in Your Business

July 5, 2011

in Business

success-in-your-business

Wouldn’t it be great if there really were just ten simple steps to success? Well, we all know it doesn’t really work that way. That said, what follows are ten simple things that we can do to tip the scales of success in our favor.

1. Have specific goals. When it comes to success you hear a lot about having goals. But if your goals are truly going to help you achieve success they must be meaningful. Having goals for the sake of having them is useless. The real benefit in having specific goals is that it forces you to decide what you really want. And when it comes to success, you are only going to have it if you know what success looks like for you.

Simply put, you wouldn’t set out for a road trip without a map or directions to your destination. Well, the same applies to achieving your desired level of success. Without clearly identified plans on how you will achieve it, your desire for success will continue to elude you.

2. Develop a success mindset. Your level of success is largely dependent on what you believe about yourself and your circumstances. One of my favorite personal development and business trainers, Brian Tracy, always says “you become what you think about most of the time.” So basically, if you do not believe that something is possible for you or your business, it probably never will be.

Our minds are tricky. They are conditioned in ways that can be detrimental to our ability to succeed. By increasing the awareness of your thoughts and your mindset, you can exercise greater control over the outcomes you experience in life. When you are positive, happy, hopeful, and kind to yourself, you are much more likely to attract the opportunities for success that you deeply desire.

3. Help people whenever you can. There is no greater impact that your business can have on the world then to help and serve others. Although you may already do this for a profit, find ways to simply help people because you want to you, and your business has provided you with the resources to do so. When you honor what you are given by giving in return, you set in motion the potential for inexplicable benefits to your business.

This may sound woo-woo to you, but I have a client who practices law has a solo practitioner. They did very well financially and were doing all of the “right” things to grow their practice, but when they started to implement this practice of giving into their business activities, they almost doubled in profit what they gave away. Call it a coincidence if you must, but the truth is if your business is all for profit, you’ll miss the added benefits of fulfillment that come along with generosity. If you want more success, focus on significance.

4. Market, market, and market.  Sell, sell, and sell. The truth is that most women business owners hate marketing and selling. We avoid it like the plague. It makes us feel uncomfortable, and makes us feel pushy, and it makes us feel like we are bragging about ourselves. Get over it!

If you’re going to make more money and have a bigger impact with your business, you have to market and sell your services aggressively. There are plenty of ways to market and sell your products and services that are completely ethical and make you feel great. You just have to figure out what they are and then do them on a consistent basis. You can’t succeed, if no one knows what you offer and how you can help them.

5. Know what you’re worth. When you are not afraid to charge what you are worth, you set yourself free from so many other issues that will hold you back and keep you from the success you desire. Knowing what you are worth requires that you have a healthy level of self-confidence, whether you are a one-woman show, or you lead team of employees.

Being a low price leader, unless you are Walmart, is never a long-term growth strategy for a successful business. Strive to offer the best products and services that you can muster, and charge every penny for them, because yes you are worth it.

6. Get a mentor, coach, and community. You can get pretty far building a business on your own, but if you truly want greater success in your business, you must establish relationships with people in multiple capacities. Specifically, you should find a mentor that you can model in your growth track, you should hire a business coach to give you informed and honest feedback about your business, and you should develop a community of referral partners and fellow business owners who can support you just as you support them.

We were not designed to be alone, so you should not try to succeed in your business alone either. If you go it alone for too long, you will ultimately end up burned out.

7. Leverage your resources. Delegate everything that you can pay someone else to do for less than you make yourself. This is the basic principle of the best-selling book The 4-Hour Workweek by Timothy Ferris. If you are unfamiliar with the book, you should pick up a copy simply to become familiar with this concept of leverage.

If you’re really going to take your business to the next level, you need to learn how to leverage your resources. Success in business is largely dependent upon your ability to scale what you do. If you are a one-woman show, this is going to require us leveraging all resources available to you. And, if you have employees, this will require maximizing their efficiency and your management skills.

8. Keep learning about your craft. It’s often said that the moment you stop growing, you start dying. Well the same is true for your ability to learn more about your niche, industry, or specialty. You can never stop learning about your craft. Your objective should be to become the best in the world at what you do.

It’s only when you pursue your craft with this level of passion that you can really experience the highest level of success available to you. Resting on your laurels may work for some time, but eventually someone hungrier and with more hustle will eventually pass you by.

9. Have more fun. Success is about working hard, but it is also about enjoying your life. What is the point of working towards success if you hate every single minute of it? Find ways to incorporate fun into what you do, or be sure to carve out time to have fun in your life.

You may have seasons where life seems less fun than others, and that’s fine, but extended periods of time without laughter, relaxation, and adventure will make you resent success rather than bring you closer to it.

10. Define success for yourself. Of all 10 steps for experiencing success listed here, this one is the most important. You must define success for yourself. Society will try to tell you that having material things or looking a certain way will mean that you have success. Or your peers and family members may project expectations of what they believe to be success upon you. Reject those things.

Know what you want out of life, and out of your business, and then set your mind on achieving those things. If you allow others to dictate what success means to you – you will be miserable. If you know what you want for yourself, and commit to making that happen, that is all the success you will ever need.

So I’m curious, how do you define success for yourself? What do you think you can do to become even more successful in your work and your life? Let’s hear it in the comments below!

closetwriter July 11, 2011 at 3:19 pm

Marlee,

I especially love #3, Help people whenever you can. I live by this rule. I feel like if I am giving and promoting others that it will be returned to me. I am working on defining success right now.

alice.naumets July 7, 2011 at 4:16 am

Very good article. It is was very helpfully for me, especially the first one step. I think that it’s important to have specific goals.

keepupweb July 5, 2011 at 4:24 pm

I agree with @debkrier that #5 – “Know what you’re worth” can be a challenge. I’m guilty myself of undervaluing myself in the past. (It’s definitely something that I need to continue working on.) I definitely don’t want to be a Walmart and I know competing on price diminished perceived value. Thanks for another thought provoking post Marlee.

debkrier July 5, 2011 at 3:43 pm

All of these are great tips. I think that for many (most?) women, #5 is the hardest. If we don’t know our own value, then how can we expect others to value us? However, we were taught that we need to “please” people – which often means thinking we need to decrease our prices to make people happy. My practice is to have a set price, then if someone says it’s too much, rather than saying I’ll take less, I ask them what they want to give up in order to meet the price they want. I’ve lost some potential clients, but I’ve gained more long-term ones in the long run.

onhighheelsprez July 5, 2011 at 2:43 pm

Well written, @MARLdblE. You have addressed all aspects of the person: heart, mind and action, in order to trigger success. Believing leads to healthy self-thought, which leads to concrete aspirations and goals, which makes you want to help others succeed, which causes you to keep learning, and so on. Great advice and insight. Thank you!

~ Donina

MARLdblE July 5, 2011 at 2:13 pm

You are spot on, @Tia Peterson ! When you don’t really believe in what you’re doing marketing and selling is soooo painful. The other thing is as solo entrepreneurs it’s easy to put marketing and selling on the back burner once you get “enough” clients. The problem is…those clients won’t be there forever. You have to fill the pipeline! :)

Tia Peterson July 5, 2011 at 2:08 pm

I agree big time with the marketing and selling thing. I have realized that over the past year and a half of working for myself full-time, I’ve done hardly ANY real marketing or selling. I’m changing that going forward but it’s true. We have the wrong idea about it sometimes, but I also think that when we truly believe in what we are doing, we become naturally good at selling. But at least in my case, the truth is that I didn’t really believe in what I was doing and that’s why marketing and selling was so hard.

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