Saw this come through my PR Newswire alerts and wanted to share with you all. I think we can all spare the $2 to donate to the cause, right? And you get a pair of earrings out of the deal. October is National Breast Cancer Awareness month. Chances are that you know someone who has been diagnosed with breast cancer. This is one way to show your support for cancer research and finding a cure.
In Honor of National Breast Cancer Awareness Month Payless ShoeSource Supports the Cause With $2 Earring Set
Eighth Annual Embrace the Cause Program Features 2011 Limited-Edition Earring Set for Only $2 With 100 Percent of Net Profits from Item Sales to Benefit Susan G. Komen for the Cure®
This October, Payless will inspire shoppers to show their support for breast cancer awareness with this year’s featured accessory item – the 2011 Payless Breast Cancer Awareness earring set primarily benefitting Susan G. Komen for the Cure®, the world’s largest breast cancer organization and the largest source of non-profit funds dedicated to the fight against breast cancer. Once again, Payless ShoeSource, the nation’s largest specialty footwear retailer, is proud to offer its Embrace the Cause item in all of its stores and online at Payless.com beginning today for just $2 – an affordable price that allows more people to get involved and contribute to breast cancer awareness.
“We are excited to continue to show our support for this important cause through our popular breast cancer awareness program,” said LuAnn Via, CEO and president of Payless. “Our Embrace the Cause item priced at $2 allows just about everyone to join in the fight against breast cancer and demonstrates how just a small purchase can help raise millions of dollars to help save lives.”
Payless will donate 100 percent of the net profits (at least $1 per earring set) of the item sales to Susan G. Komen, helping to support breast cancer research and community outreach programs. Over the past eight years, the Payless Embrace the Cause program has raised nearly $4 million donated to Komen and dedicated to the fight against breast cancer. Payless is proud to be a member of Komen’s “Million Dollar Council.”
The limited-edition earring set features two pairs of earrings – the first style features a light pink studded crystal-like stone and the other a silver-toned breast cancer awareness ribbon. The earring duo allows shoppers to mix-and-match earring combinations all while supporting breast cancer awareness. To purchase the earrings set, consumers can visit all Payless stores in the U.S., Canada (where the item sales benefit the Canadian Breast Cancer Foundation) and Puerto Rico and at payless.com beginning today, while supplies last.
According to the American Cancer Society’s 2011 facts and figures, one woman will be diagnosed with breast cancer every three minutes in the United States and an estimated 207,090 cases of invasive breast cancer are expected to occur in the country this year alone. For more information on breast health or breast cancer, contact Susan G. Komen for the Cure at 1-877 GO KOMEN.
@Larissa Thanks, Larissa! It is indeed very important!
Very important!!! I made my donation! thank you Tia!
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