So, what does it mean to be a business chick?
And in order to be a business chick, do you have to check creativity, artistic hobbies and extracurricular interests at the door to entrepreneurship? I think not.
But, being a business chick requires CLARITY around your idea and the big picture goal for your business. What is it that you want to do? Why? What does your booming business look like in the long term? Use your hobbies and interests to find a new approach—let your creative, handy or athletic outlets be a muse and creative catalyst for your logo, copywriting, blog posts, client analogies, personal ambition, marketing strategy and approach.
Now you may be asking yourself, do business chicks need an MBA, knowledge in economics or a trust fund to launch and be successful?
The answer is no. Being a business chick does not require a business degree or MBA but it does require STRATEGY. What are you offering? Who are you offering it to? Who are your competitors? What is the market price for your services or product? What packages or offers can you create to help you streamline your operations and pick up clients?
Now, let’s add a little sprinkle of INDIVIDUALITY to this business chick recipe. Don’t be afraid to be you, to stand out. To embrace the natural talents which make you unique from everyone else.
As an example, I went to school on a Vocal Performance Scholarship, studied the music business and have a Bachelors Degree in Music. I composed original songs and even tried out for American Idol once.
Main point? I often use my songwriting skills to create catchy titles for blogs, emails and client marketing copy. I listen to music and sing when I experience a round of writer’s block. I love wearing black blazers but pair them with a cute pair of skinny jeans, an oversized watch, long, funky necklace and a pair of black heels as if I was gracing the cover of Glamour magazine. I embrace my individuality and you should too.
At the end of the day, like will attract like and you want to do business with other business chicks (or business bro’s) who can identify with your personality.
Lastly, being a business chick means you support other female entrepreneurs and understand the concept of “strength in numbers.” Rather than seeing other BC’s as competition, you grasp the benefit in collaborating and supporting their endeavors.
Business chicks share a sisterhood—who else is going to understand your shoestring budget and ability to pass up the annual Nordstrom’s sale simply because you love what you are doing and need to save up all of your resources?
Who else will understand what it’s like to hear “no thanks” or “That’s how much your services cost? I don’t have the budget for that” over and over again, without getting discouraged. Who else will urge you to keep up with entrepreneurship and working for yourself when your family, the media or other friends may advise you otherwise?
A business chick, that’s who. So get that clarity, strategy, individuality and collaboration going. This is YOUR year female business owners, business chicks, working women. And the one thing YOU get to define my dears is it’s very meaning.
What does being a business chick mean to you? Feel free to share your thoughts.