“Personal brand” is coming dangerously close to an annoying buzzword, and that is a shame because the reality behind the personal brand is that you have one, whether you choose to call it that or not.
At the company I work for, branding and personal branding are important focuses, such that in a review, you will be asked to describe the personal brand of whoever you are giving feedback for. It is assumed that everyone knows what a personal brand is and the impact it has on the work and the workplace environment.
No matter where you work, or whether you are self-employed or not, you have a personal brand. Have you focused on it yet?
Follow the steps on the next pages to find out how.
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Beautiful and thought-provoking write up. Thanks for the suggestions. I personally take the buzzword to be a compliment!
I love the recitation idea…it’s very “zen”! I’ll have to try that one. Time to stick a few Post-It notes to my monitor!
Hey Jill – Yes! It’s a neat trick. Branding has been on my mind a lot lately; I try not to let it consume me but sometimes I find myself thinking for long periods of time about what sort of image I am projecting and how I can control that.
Glad to see you around!
Sometimes, I’m so wrapped up in company image that I forget about my own, so this helps. And it’s good to “see” you, too!