“Personal brand” is coming dangerously close to an annoying buzzword, and that is a shame because the reality behind the personal brand is that you have one, whether you choose to call it that or not.
At the company I work for, branding and personal branding are important focuses, such that in a review, you will be asked to describe the personal brand of whoever you are giving feedback for. It is assumed that everyone knows what a personal brand is and the impact it has on the work and the workplace environment.
No matter where you work, or whether you are self-employed or not, you have a personal brand. Have you focused on it yet?
Follow the steps on the next pages to find out how.
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