Tool Time: 5 Essential Tools for Small Business Success

in success.

To adequately accomplish any job, one must make use of the proper tools—the same goes for small businesses. Up-and-coming CEOs have to utilize financial tools to analytic and promotional tools for corporate growth and monetary return. Send your business on a meteoric rise toward success with these essential online tools.

American Express Financial Tools

It’s always easier to have everything in one place. American Express caters its online financial tools to your small business needs, to book business travel, pay bills, keep track of all your accounts or manage your business Plum Card for cash flow. They even have online forums for business owners and a free directory of tools and resources to help you run your small business. American Express is also a supporter of small businesses through programs and events such as Small Business Saturday. This past November, consumers spent $5.5 billion on small and independent businesses in awareness of Small Business Saturday, according to

Google Analytics

Every business must crunch numbers, analyze data and identify key demographics to effectively grow. Google Analytics has business owners covered in gathering every statistical piece of information about customer trends, answering such questions as: what are the percentage differences in traffic drivers and what countries has the site been viewed in? This innovative tool also measures success of social media, mobile and advertising campaigns in addition to gaging how visitors use your site and how their behavior leads to conversions and sales. Google Analytics data measurements and graphs are clearly stated and simplistically constructed so that even the most technologically inept person can easily comprehend the informational conclusions that Google so elegantly provides.


For any small business to flourish, it will need to attract massive attention. Enter MailChimp, a convenient way to send email newsletters with visual appeal and dynamic content. Use pre-designed templates or create one from scratch. MailChimp’s A/B split testing is an effective method to discover what days of the week, time of day and subject line are most likely to garner the most clicks and open rates. Email Beamer allows business owners to create a campaign from your desktop. Write the message with Outlook, Gmail or whichever program you tend to use and “beam” it to MailChimp—without having to login—where it will be sitting as a draft awaiting your confirmation. Release an E-blast and witness a deluge of traffic flow.


Using an elephantine logo to suggest the superior memory of the elephant, Evernote symbolically compares and boasts its own usefulness as a tool of digital memory extension. To compensate for forgetfulness, record audio and shoot photos throughout the day which can then be stores on Evernote. Hoard information from all over the web—articles, images, files—to collect in one convenient place that’s accessible from any device. Capture, access and find anything from doctor appointments to flight itineraries with this revolutionary information organizational tool.


SlideShare is like a highly-evolved PowerPoint with social media and Youtube entangled in its DNA. The world’s largest community for sharing presentations is among the the 200 most visited websites on Earth. SlideShare assists in boosting your search engine ranking and helping content go viral with its enormous 60 million visitors and 130 million pageviews monthly. Its digital makeup makes it a breeze to easily embed presentations on blogs, websites and company intranets. To construct slidecasts or webinars to engage your viewers, you can synchronize mp3 audio with slides to add a beneficial audio element. Boast your business in engaging videos demonstrating your unique products and services in educational how-to tutorials or persuasive testimonials.

Stephanie Diaz A former public relations specialist, Stephanie is a blogger who shares tips on saving money and getting ahead in any economy.

christina@Tumsehi January 26, 2013 at 12:20 am

Excellent post. You really dialed that in. It’s the simple principles that worked for people that have already been where we are heading and desire to be that we should pay close attention to.Thanks for keeping it real and I always look forward to your next post!

Bogdan January 25, 2013 at 6:53 am

Google Analytics, no doubt is essential, but not long ago, I discovered histats, about which I have to say is simply amazing. Histats is free. Anyone tried histats ?

Ravi @Technology Blog January 21, 2013 at 4:08 am

MailChimp and Evernote are my Favorites. Glad that these two made this list. Google Analytics is a Must, so no doubt about that. So let me check rest of the Tools listed. Thank You

Vikram January 19, 2013 at 6:18 am

I am using Google analytics and it’s pretty good. It displays all information about my website recent activities. Slide share is also good but i have used it very rarely.

Simran January 16, 2013 at 7:55 am

Hey list is almost complete but some things are still missing. Beside these tools some human thinking also required.
Well article is almost excellent.

Tia Peterson January 19, 2013 at 9:59 pm

Well, that is certainly true. 🙂

Soumik Roy January 16, 2013 at 7:28 am

I personally use slideshare . It is an another great way to drive trafic to your site as well as create backlinks for search engine

Tia Peterson January 19, 2013 at 9:59 pm

That’s a great addition. I have used Slideshare in the past and really like it. Thanks for your comment!

Owen Knightley January 15, 2013 at 4:28 pm

Mail Chimp is a great tool to help you manage your newsletters and subscribers. If you use wordpress for your blog, they also have plugins which help you easily integrate mailchimp into your site.

Also for those who are not aware of AMEX’s tools for businesses. The author is bang on about some of the integrated tools they provide. It has help me to simplify the business of doing business.

Justin January 15, 2013 at 11:20 am

Hi Tia,
I use MailChimp and Google Analytics but not the other ones. I will check out Evernote and SlideShare today.

Thanks for sharing. 🙂

Suman January 15, 2013 at 11:05 am

Really detailed and brief article, that explains how to use email and social networking sites with best of its caliber.

Sonam January 15, 2013 at 1:51 am

hanks for sharing these great resources! One thing I did for my small business to save time and money (and paper!) was to switch to an internet faxing service so that I didn’t have to return to the office every time I needed to fax off a contract. Now I can even access the service from my iphone, I don’t even need my laptop anymore!

Adi Winata January 14, 2013 at 9:14 am

very useful information to me. because i want to build some small business. thank you alot

Rayzel Lam January 14, 2013 at 1:41 am

I haven’t thought of using mailchimp but let me try today. Thanks for the share.

Rahul January 12, 2013 at 2:12 pm

I was really looking for such tools.Thank you for updating my knowledge about Bussiness tools.

Veronica Roth January 12, 2013 at 10:49 am

So this is the year, after one year of ignoring, one year of testing and one year of building my blog, this is the year I’m going to figure out where it’s going and why. I’m glad I found your site and look forward to reading thru your posts for help and guidance.

mohit chauhan January 11, 2013 at 3:08 pm

a great compilation of tools put forward by you…

I’ve used slide share and have gotten a touch of ever note but it’s great to learn so much about other good tools such as mail chimp and Google analytics


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