Catarina Alexon

Blood Diamonds on Linkedin?

by Catarina Alexon April 12, 2011

Do you believe social media has become an outlet to sell blood diamonds? Have you also come across diamond dealers hiding their identity on, say, Linkedin, Facebook or Twitter?

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Why Covert Branding Works Against You

by Catarina Alexon March 28, 2011

Would you do business with a ghost? Exactly, and you are not the only one. The same applies to the rest of humanity. So do yourself a favour by refraining from covert branding and instead display your photograph and name on social media.

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Be yourself – instead of – parroting

by Catarina Alexon March 15, 2011

Can’t help wondering what so many people on social media are doing just parroting others? Or coping and pasting. And what’s worse that seems to account for part of what’s called creativity today.

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