Catarina Alexon

Do you believe social media has become an outlet to sell blood diamonds? Have you also come across diamond dealers hiding their identity on, say, Linkedin, Facebook or Twitter?

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Would you do business with a ghost? Exactly, and you are not the only one. The same applies to the rest of humanity. So do yourself a favour by refraining from covert branding and instead display your photograph and name on social media.

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Can’t help wondering what so many people on social media are doing just parroting others? Or coping and pasting. And what’s worse that seems to account for part of what’s called creativity today.

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Nowadays the market is rapidly changing and a business has to adapt or die. Or better be a leading player who determines what change take place in their market. If you haven’t yet developed a culture of innovation, it’s high time you do.

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Why are some of us entrepreneurs and others not? Is it only the environment we grow up in that matters or do our genes have a part to play as well?

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