Donina Ifurung

Do Career Women Bring More Value to the Economy?

by Donina Ifurung April 27, 2012

Do women who work and earn an income have a better grasp of money or its economic impact than the women who do not get a paycheck at the end of the week?

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Is It Time to Update the Workplace Dress Code?

by Donina Ifurung September 28, 2011

The iPhone, the iPad, Google+, Kindle are daily gadgets in our lives. Yet the standardized dress code that seems to have originated in the 1950’s is literally still 60 years behind.

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Tips for Entertaining Business Colleagues at Your Home

by Donina Ifurung August 25, 2011

As an entrepreneur or business owner, opening up your home for a casual get-together of business colleagues shows that you are interested in people, are generous, and know how to have fun.

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Marketing Lessons From Street Teams

by Donina Ifurung June 28, 2011

Marketing is everywhere. Whether you are at home, driving, at work, at school, or at recreation, something and someone is marketing to us. As a marketing professional, I’ve learned from the best, and I can also take a lesson from some of the worst. As an observer of life and people, I decided to take [...]

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Not Using Social Media Is Like Only Having a Typewriter

by Donina Ifurung June 24, 2011

There is a lot of information out there about social media. Is it a phenomenon? A fad? A trend? A viable tool? No matter which camp you are in, we must accept the fact that social media is now a normal part of our lives. Whether it is a necessity in some settings (like being [...]

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Choose Your Clients Carefully

by Donina Ifurung June 2, 2011

How many times have you heard that you must have a specific, ideal target audience when marketing your business? The importance of a very specific, and almost customized, target audience is a crucial step in the marketing process. Why? Because it literally saves you from unwanted headaches. Being clear on whom you will market requires [...]

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Goal-Setting? Piece of Cake (One Piece at a Time) – Part 2

by Donina Ifurung May 26, 2011

Last time, I shared with you the “setting-up” stage for setting your goals. I want to share with you my practical tools to make progress toward your goals.

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Goal-Setting – Piece of Cake (One Piece at a Time) – Part 1

by Donina Ifurung May 9, 2011

I know – that’s a very heady headline, but how many often do we go through life putting off goals and end up floundering because we don’t take the time to organize and set goals? This is part 1 of goal-setting. This speaks about my own experience with goals and my to-do list, which I [...]

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Celebrating Women

by Donina Ifurung March 8, 2011

Today is the 100th anniversary of International Women’s Day. This is why we should celebrate being who we are…

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The Charlie Sheen Method of Getting Publicity

by Donina Ifurung March 3, 2011

We have all heard him and seen him: Charlie Sheen in his raw state of angst and anger. The rants, the insults, and the personal derisions leveled against his employer, Chuck Lorre, creator of the hit show, Two and a Half Men. Though it would be better described as notoriety, Charlie Sheen’s recent public outbursts [...]

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A Girl, My Shoes and a Mouse

by Donina Ifurung February 19, 2011

Disney has recently started a campaign to capture kids that are still in the womb! Whether it is a genius marketing idea or just plain brainwashing, the giant media conglomerate knows how to reach its target audience. I have to admit, the Mouse House sure knows how to market. Disney has its marketing techniques down [...]

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Just Another Made-Up Holiday

by Donina Ifurung February 11, 2011

Valentine’s Day should be a whimsical day of outrageous, outward display of our affection for everyone we love – not just the romantic loves of our lives.

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No Strings Attached (And All That Nonsense)

by Donina Ifurung February 6, 2011

By now many of you have probably seen the movie (or at least the movie trailer), “No Strings Attached”, a story about no-strings-attached sex between two friends. Ashton Kutcher is Natalie Portman’s pal, and they have an arrangement to get together whenever the need arises and “use each other” for sex. And we know the [...]

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Is There Such a Thing as a Cheap Giver?

by Donina Ifurung January 28, 2011

I get a gamut of comments and opinions ranging from”be thankful for whatever it is you receive, big or small” to “people who give stingily are also stingy in heart”.

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