Susan Oakes

5 Simple Tips For Customer Profile Success

by Susan Oakes April 26, 2011

Could you give a detailed profile of your key customers or customer group in 60 seconds? That is apart from some demographic information. If you can that is fantastic. If you can’t then you could be missing out and making the marketing of your brand that much harder to do. The reason is based on…

Small Business Marketing

17 comments Read the full article →

Don’t Put Your Head In The Sand When Marketing Your Brand

by Susan Oakes April 5, 2011

As the key marketer of your brand do you have enough knowledge to make the correct decisions if you outsource certain marketing activities? If you do not and allow them to have all the knowledge then you could be heading for trouble if their business fails or you break up. All the knowledge goes with…

Looking for marketing tips you can action? Then sign up to the weekly M4B Marketing Actions Tips and Updates

10 comments Read the full article →

I Just Want The Base Model, Thanks

by Susan Oakes March 9, 2011

Have you ever awaited eagerly the release of a new product you want to buy, and become disappointed when it was available? This can occur because you may not think there are enough features packed in to justify the price.
However, recently, I was disappointed because there were too many extras built in that I knew I was not going to use.

4 comments Read the full article →

Short Term Gain, Long Term Pain

by Susan Oakes February 25, 2011

You may not realise it at the time, but taking the wrong actions for a short term gain can harm your brand over time. Here are some examples that show short term gain that can lead to long term pain.

13 comments Read the full article →

Slow Down, You Move Too Fast

by Susan Oakes February 11, 2011

At times it can seem that when marketing your brand you are on a high speed train with no way to get out and see if all the effort is worth it.

10 comments Read the full article →

What Do You Really Want?

by Susan Oakes February 10, 2011

I want more customers. On any day and in many studies with small businesses this statement appears very often. The problem with it is that it is very loose as a marketing objective. To make it meaningful and one that you can decide what action you take you need to put measures against it. If…

17 comments Read the full article →

The Simple Things Make a Big Difference With Customers

by Susan Oakes February 5, 2011

When marketing your brand it is often the simple actions you take that can make a big difference with your customers. Heather Smith who is releasing a new book soon called Learn Myob in 7 Days sent me an email about  a company she bought  product from as a suggested topic for a blog post….

11 comments Read the full article →

Be Your Clients’ Favourite Marketing Service Provider

by Susan Oakes January 31, 2011

Isn’t life and work easier when your clients think you and your work is great? They give you more work and referrals. Life is bliss. In all relationships it can be the little things that cause cracks to appear and if they are ignored then relationships can break down.  I recently wrote a post about getting the…

8 comments Read the full article →