As a business, building your brand and consumer awareness is at the top of your to do list. But what do you do when the thing you are most recognized for is controversial among your audience? That is the dilemma facing McDonalds. Right now there are some that think Ronald McDonald should hang up his […]
There was a time when air travel was glamorous. There were airline stewardesses who escorted well dressed passengers to seats and then proceeded to offer pillows, blankets and serve them food. Anyone who has traveled lately knows that those days are long gone. Airlines have designed planes to fit the most passengers into the tightest […]
Did you ever hear the story of the Emperor who has no clothes? Basically the Emperor is fooled into believe he is wearing beautiful clothes and no one is willing to tell him he is naked. It’s not until he goes out into the streets that a child sees him and points out what everyone […]
Sometimes I feel overwhelmed when I go shopping. There are so many products to choose from in any given category that it can be tough to decide what I want to buy. Sometimes the choices are easy and it’s based on price or convenience. I have found recently that sometimes my choices are made by […]
Job candidates have found out the hard way that putting things on your social sites can come back to cause you trouble. Many have lost jobs or potential jobs when human resources departments saw inappropriate content. College kids are another group that has felt the repercussions of poor decisions with social profiles. Now it has […]
I heard something today that I thought I would never hear. It was seminar where an employment lawyer actually told recruiters it was okay to check a candidates social media profiles. For years when I would talk to my HR clients I would hear that the legal department told them they couldn’t have or use […]
Meeting in person can be a way to learn, get business, and receive and give referrals. These things are important, but sometimes, it is just good to meet new people with whom you can share your passion.