4 Easy Ways to Work Key Phrases into Blog Posts

Adding key phrases to your blog posts will improve its rankings. You don’t have to rewrite your blog posts to increase key phrase density. These 4 tips will show you how to increase key phrase density quickly and easily.

One of the best ways to improve your blog’s rankings is to increase your key phrase density. Key phrase density may sound technical but all it really means is “The more you use the words and phrases you want to rank for, the better your blog will rank.”

When I talk with blog owners about what they can do to improve rankings, increasing key phrase density is almost always on my list of suggestions. Many people assume this means they have to totally rewrite their blog posts and rewriting blog posts is almost as painful and time consuming as writing them in the first place.

Don’t worry! You do not have to rewrite blog posts to use your key phrases more often. There are 4 easy things you can do to increase your blog post’s key phrase density that only take a few minutes per blog post.

Start with a list of 2 or 3 key phrases you want to add to the page. Then, look for words in the existing copy that can be replaced. Sometimes you have to think creatively and rework a sentence, but with a little practice, increasing your key phrase density becomes fairly easy.

Tip #1: Look for generic words and make them specific

Generic words can often be replaced with specific key phrases. Pronouns like it, they, them, these and those can usually be replaced with a key phrase.

Generic: It is one of the fastest cars on the road.

Specific: The Porsche Carrera GT is one of the fastest cars on the road.

Generic: How can you live without them?

Specific: How can you live without couture microfleece pajamas?

Generic: They are the best lawyers in town.

Specific: Our personal injury attorneys are the best lawyers in town.

Generic: Our service will come to you.

Specific: Our eco-friendly dry cleaning service will come to you.

Generic: Our products work as well as the name brands at half the cost.

Specific: Our all natural hair care products work as well as the name brands at half the cost.

Tip #2: Look for single key words and replace them with key phrases

Say you’re a personal injury lawyer in Phoenix, Arizona. Would you really want your blog to rank #1 for lawyer? At first, it might sound like a good idea, but it’s not. First of all, it would cost a fortune to get your blog to rank for lawyer. Second, 99.9% of the traffic you’d get would be useless. If you’re a personal injury lawyer practicing in Phoenix, that’s what you want your blog to rank for.

Scan your copy for instances of single key words and replace them with key phrases. If your business is location specific, work that into the copy as well.

Tip #3: Put Key Phrases in Titles

It’s tempting to give your blog posts cute, snappy titles that grab attention and make people keep reading. Copywriters at major fashion magazines get paid a lot of money to write cute, snappy titles. While snappy titles grab attention, they rarely use key phrases. Considering how search engines give significant weight to the words in the title, it’s just as important to put key phrases in your blog titles as it is to make people want to keep reading.

Finding a balance between search engine-friendly and “snappy” can be quite a challenge. I usually start with a title that accurately describes the content of the blog post and includes key phrases. I call this the functional title. Then I brainstorm a list of alternative titles likely to keep people reading and try to work the functional title into them. Here are some examples starting with a key phrase we’re trying to get the blog post to rank for.

Key Phrase: internet marketing tips

Before: The 5 Things You Really Need to Know

After: 5 Internet Marketing Tips You Need to Know to Increase Profits

Key Phrase: walking and biking tours

Before: Dream Vacations on a Budget

After: Walking & Biking Tours: Vacations for the Budget Minded

Tip #4: Put Key Phrases in Headings

Headings tell the reader what a blog post is about which is why readers tend to scan blog posts by reading the headings first. When readers find a heading that interests them, they read the copy in that section. For that reason, search engines give more weight to the words in headings than they do the words in the blog copy.

Fortunately it’s pretty easy to add headings to blog posts. Assuming you’re using WordPress, all you have to do is:

1. Select/highlight the text you want to make a heading.

2. Click on the down arrow next to “Format” in the editing menu.

3. Click on the type of heading you want that text to be. Heading1 means it’s a main or top level heading. Heading2 means it’s a sub item of the Heading1. Heading3 means it’s a sub-item of the Heading2. Etc.

Using headings will not only help your blog’s rankings, it will help your readers find what they are looking for.

Writing good copy is hard work and many people do everything they can to avoid it. But, people who rely on tricks and gimmicks in an attempt to fool the search engines into higher rankings suffer mightily when the search engines catch on to their games. Knowing what key phrases your customers use and working them into your titles, headings and blog copy, will not only improve your rankings, it will keep them stable over time. You won’t have to worry that your blog’s rankings will tank when the search engines update their algorithm.

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